Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ŞEVKİ ÖZGENER (sozgener@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ŞEVKİ ÖZGENER, DURDU MEHMET BİÇKES, METİN KAPLAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course focuses on the following objectives; •To develop an understanding of strategic management concepts, research and theories. •To develop a framework of analysis to enable a student to identify central issues and problems in complex cases; to suggests alternative courses of action; and to present well-supported recommendation for future action. •To develop conceptual skills so that a student is able to integrative previously learned aspects of corporation. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can describe the concepts related to strategy, politics and strategic management. |
PO-3 have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies. |
Examination |
| LO-2 | Can analyze the process of strategic planning. |
PO-3 have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies. PO-18 Have the ability to work with disciplinary and interdisciplinary teams; to be open to change and innovation, to be entrepreneur, to gain life-long learning; to have leadership qualities and to make analytical communication with managers and specialists in other fields. |
Examination Presentation Performance Project |
| LO-3 | Can apply the process of SWOT analysis. |
PO-3 have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies. PO-18 Have the ability to work with disciplinary and interdisciplinary teams; to be open to change and innovation, to be entrepreneur, to gain life-long learning; to have leadership qualities and to make analytical communication with managers and specialists in other fields. |
Examination Performance Project |
| LO-4 | Can solve the problems of work life in terms of case study. |
PO-3 have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies. PO-18 Have the ability to work with disciplinary and interdisciplinary teams; to be open to change and innovation, to be entrepreneur, to gain life-long learning; to have leadership qualities and to make analytical communication with managers and specialists in other fields. |
Examination Presentation Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course includes the major concepts and approaches of strategic management, strategic management process, strategy alternatives and strategy variations, SWOT analysis, strategic coalitions and alliances, case studies. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The Major Concepts of Strategic Management: Mission, Vision, Politics, Strategy, Tactics | Lecturing and Discussion |
| 2 | Functional Management versus Strategic Management | Lecturing and Discussion |
| 3 | Applying the Strategic Management Process | Lecturing and Discussion |
| 4 | External Environment Analysis: Opportunities, Threats, Industry Competition | Performance Project and Presentation Related to Preparing Strategic Plan |
| 5 | Internal Environment Analysis and Diagnosis: Resources, Capabilities, Core Competences | Lecturing and Discussion |
| 6 | SWOT Analysis | Lecturing and Discussion |
| 7 | Applying The Strategic Management Process | Lecturing and Discussion |
| 8 | mid-term exam | |
| 9 | Generic Strategy Alternatives and Strategy Variations | Lecturing and Discussion |
| 10 | Application and Evaluation of Strategies | Lecturing and Discussion |
| 11 | Strategies That Provide Competitive Advantages in Global Competition Environment, Crisis Management, Downsizing, Strategic Management in SMEs | Lecturing and Discussion |
| 12 | Case Studies | Analyzing Case Studies |
| 13 | Case Studies | Analyzing Case Studies |
| 14 | Case Studies | Analyzing Case Studies |
| 15 | Case Studies | Lecturing and Discussion Analyzing Case Studies |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | “İşletmelerde Örnek Olaylar Yönetimi”, Mehmet Öztürk, Beta Basım Yayım A.Ş., İstanbul, 2002 | |
| 2 | “Strategic Management: Competitiveness and Globalization”, Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson, Fifth Edition, Hardcover: Southern West, 2006. | |
| 3 | “Stratejik Yönetim”, Hayri Ülgen ve Kadri Mirze, Beta Basım Yayım, İstanbul, 2021 | |
| 4 | Pearce, J.A., Robinson, R. B. Stratejik Yönetim, (Çeviren: Mehmet Barca). 13.Baskı, Anakara: Nobel Yayıncılık, 2021 | |
| Required Course instruments and materials | ||
| “Stratejik Yönetim”, Hayri Ülgen ve Kadri Mirze, Literatür Yayincilik, Istanbul, 2010. “Isletmelerde Örnek Olaylar Yönetimi”, Mehmet Öztürk, Beta Basim Yayim,Istanbul, 2002 “Strategic Management: Competitiveness and Globalization”, Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson, Fifth Edition, Hardcover: Southern West, 2006. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 3 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 8 | 8 | 64 |
| b) Search in internet/Library | 8 | 7 | 56 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 8 | 2 | 16 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 8 | 2 | 16 |
| final exam | 3 | 1 | 3 |
| 0 | |||
| 0 | |||
| Total work load; | 199 | ||