Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / PAY204 - MARKETING

Code: PAY204

Course Title: MARKETING LEGISLATION

Theoretical+Practice: 2+0

ECTS: 2

Year/Semester of Study

2 / Spring Semester

Level of Course

Short Cycle Degree Programme

Type of Course

Compulsory

Department

MARKETING

Pre-requisities and Co-requisites

None

Mode of Delivery

Face to Face

Teaching Period

14 Weeks

Name of Lecturer

BURHANETTİN DURAN (bduran@nevsehir.edu.tr)

Name of Lecturer(s)

Language of Instruction

Turkish

Work Placement(s)

None

Objectives of the Course

Aim of the course is to comprehend the general principles and related laws about contracts, consumer protection, competition, brand, intellectual and artistic works.

Learning Outcomes		PO	MME
The students who succeeded in this course:
LO-1	Can know consumer and business rights and relevant legislation.	PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing.	Examination
LO-2	Can be an employee with the qualifications sought by the public and private sectors.	PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management.	Examination
LO-3	Can be conscious of professional principles	PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.	Examination
PO: Programme Outcomes MME:Method of measurement & Evaluation

Course Contents
Contract law, consumer protection laws, competition, competition law, trade names and business name, brands law,
Weekly Course Content
Week	Subject	Learning Activities and Teaching Methods
1	Fundamental concepts of law	Lectures / Questions - Answers
2	Contract (contract) concept, types, formation, determination and willpower statement incompatibility between	Lectures / Questions - Answers
3	Provisions of the Convention was established and the results of memory and the memory occurs theories explaining	Lectures / Questions - Answers
4	Incompatibility between the statement and will	Lectures / Questions - Answers
5	Contracting and variations in the representation	Lectures / Questions - Answers
6	Consumer protection laws	Lectures / Questions - Answers
7	Consumer law and business regulations of the seller	Lectures / Questions - Answers
8	mid-term exam
9	Labels, tariff and price list regulations	Lectures / Questions - Answers
10	Warranty certificate, Introduction, and user guide	Lectures / Questions - Answers
11	Competition and unfair competition, protection of the law on competition	Lectures / Questions - Answers
12	Mergers and acquisitions	Lectures / Questions - Answers
13	Trade name and business name	Lectures / Questions - Answers
14	Brand, marketing the space, the purpose of the law of trademarks	Lectures / Questions - Answers
15	Misuse of dominant position	Lectures / Questions - Answers
16	final exam
Recommend Course Book / Supplementary Book/Reading
1	Ünsalan, E. (2020). Pazarlama Mevzuatı, Ankara: Detay yayıncılık
Required Course instruments and materials
Book

Assessment Methods
Type of Assessment	Week	Hours	Weight(%)
mid-term exam	8	1	40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam	16	1	60

Student Work Load
Type of Work	Weekly Hours	Number of Weeks	Work Load
Weekly Course Hours (Theoretical+Practice)	2	14	28
Outside Class
a) Reading	2	6	12
b) Search in internet/Library	2	3	6
c) Performance Project			0
d) Prepare a workshop/Presentation/Report			0
e) Term paper/Project			0
Oral Examination			0
Quiz			0
Laboratory exam			0
Own study for mid-term exam	4	1	4
mid-term exam	1	1	1
Own study for final exam	4	2	8
final exam	1	1	1
			0
			0
Total work load;			60