Learning Outcomes |
PO |
MME |
The students who succeeded in this course: |
|
|
LO-1 |
Can define the basic concepts and process of strategic management. |
PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies
|
Examination |
LO-2 |
Can tell about contemporary concepts dealig with strategic management. |
PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies
|
Examination |
LO-3 |
Can explain the differences between strategic management and functional management. |
PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies
|
Examination |
LO-4 |
Can identify mistakes that were done in strategic planing process |
PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies
|
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents |
This course includes definition and process of strategic management |
Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Strategic management and basic concepts |
Lecturing, discussion |
2 |
Features of strategic managemet, advanteges and disadvanteges of strategy |
Lecturing, discussion |
3 |
Differences between strategic management and functional management |
Lecturing, discussion |
4 |
Strategic intent hierarchy |
Lecturing, discussion |
5 |
concept of aim, basic aims of business (economic and social aims) |
Lecturing, discussion |
6 |
SWOT analysis (internal environment analysis) |
Lecturing, discussion |
7 |
SWOT analysis (external environment analysis) |
Lecturing, discussion |
8 |
mid-term exam |
|
9 |
determinin of strategy, basic business strateg, competitive strategy, functional strategies |
Lecturing, discussion |
10 |
Selecting of strategy, 7S analysis |
Lecturing, discussion |
11 |
Applicating of strategy |
Lecturing, discussion |
12 |
Strategic control |
Lecturing, discussion |
13 |
Contemporary strategic concepts |
Lecturing, discussion |
14 |
Contemporary strategic concepts |
Lecturing, discussion |
15 |
Case study |
case study |
16 |
final exam |
|
Recommend Course Book / Supplementary Book/Reading |
1 |
Hitt, Michael A.; R. Duane Ireland; Robert E. Hoskisson; Strategic Management: Competitiveness and Globalization, 7th Edition, Thompson, United States 2007. |
2 |
Miller, Alex; Strategic Management, 3th Edition, McGraw-Hill, Boston 1998. |
3 |
Stratejik Yönetim, H. Ülgen ve K. Mirze, 7. Bası, Beta Yayınları, İstanbul, 2016 |
Required Course instruments and materials |
Obligatory Coursebook: Ülgen, Hayri; S. Kadri Mirze; Isletmelerde Stratejik Yönetim, Birinci Basim, Literatür Yayinlari, No: 113, Istanbul 2004. |