Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | NEŞE ACAR, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Understanding basic concepts and subjects of marketing research. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can produce analytical solutions to the problems of marketing |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance |
Examination |
| LO-2 | Can apply the research process |
PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Presentation |
| LO-3 | Can define concepts related to the research process. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance |
Examination |
| LO-4 | Can explain sampling methods. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definition and types of marketing research, marketing research process and errors, secondary and primary sources of marketing research, data collection tools, scaling and grading, the concepts of sampling and sampling process, sampling methods, choice of sample size , data preparation techniques, hypothesis testing and cross-tables, regression analysis, correlation analysis. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition and types of marketing research | Lecturing and question-answer method |
| 2 | Marketing research process and errors | Lecturing and question-answer method |
| 3 | Secondary sources of marketing research | Lecturing and question-answer method |
| 4 | Primary sources of marketing research | Lecturing and question-answer method |
| 5 | Data collection tools: The process of survey and observation | Lecturing and question-answer method |
| 6 | Scaling and grading | Lecturing and question-answer method |
| 7 | The concepts of sampling and sampling process | Lecturing and question-answer method |
| 8 | mid-term exam | |
| 9 | Sampling methods | Lecturing and question-answer method |
| 10 | Selection of sample size, mean, frequency distribution, reliability | Lecturing and question-answer method |
| 11 | Hypothesis test and chi-square and t-test | Lecturing and question-answer method |
| 12 | Correlation and Regression analysis | Lecturing and displaying on SPSS |
| 13 | Factor analysis | Lecturing and dısplaying on SPSS. |
| 14 | Variance analysis | Lecturing and displaying on SPSS |
| 15 | Execute and presentation the research project related to the problem of a marketing | Seminar/Project Presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Nakip, M., Pazarlama Araştırmaları: SPPSS Destekli, Seçkin yay., Ankara 2009. | |
| 2 | Büyüköztürk, Şener, Veri Analizi El Kitabı, Pegem Akademi, Ankara, 2014 | |
| Required Course instruments and materials | ||
| Textbook, SPSS software and computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 8 | 32 |
| b) Search in internet/Library | 4 | 10 | 40 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 5 | 5 | 25 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 5 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 177 | ||