Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Making students understand basic concepts and subjects of services marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can understand the elements of service marketing. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. |
Examination Presentation |
| LO-2 | Can explain the features of service marketing. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. |
Examination Presentation |
| LO-3 | Can make an original study on service marketing. |
PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them. PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. |
Presentation |
| LO-4 | Can explain the main approaches in service marketing. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of service, service companies, marketing mix, the human factor and the physical evidence, demand and capacity management, service marketing, and new approache | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The service concept and services's features | Lecture, question and answer |
| 2 | Classification of services and environment | Lecture, question and answer |
| 3 | Marketing mix: product and distribution | Lecture, question and answer |
| 4 | Marketing mix: price and promotion | Lecture, question and answer |
| 5 | Public relations, personal selling and direct marketing | Lecture, question and answer |
| 6 | the human factor in service marketing | Lecture, question and answer |
| 7 | Physical evidence | Lecture, question and answer |
| 8 | mid-term exam | |
| 9 | Demand management service businesses | Lecture, question and answer |
| 10 | Capacity management of service businesses | Lecture, question and answer |
| 11 | Service quality and its dimensions | Lecture, question and answer |
| 12 | Service quality model | Lecture, question and answer |
| 13 | Improving the quality of service | Lecture, question and answer |
| 14 | Presentation | Lecture, question and answer |
| 15 | Presentation | Lecture, question and answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Öztürk Ayşe, Hizmet pazarlaması, Birlik yayınları, Eskişehir, 2000 | |
| 2 | Sevgi Ayşe Öztürk, Hizmet Pazarlaması, Beta Yayınevi 2016 | |
| 3 | Sevgi Ayşe Öztürk, Hizmet Pazarlaması, Beta Yayınevi 2016 | |
| Required Course instruments and materials | ||
| Book, projections, computer, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 20 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 2 | 3 | |
| 5.Report | |||
| 6.Workshop | 13,14,15 | 1 | 20 |
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 6 | 6 | 36 |
| b) Search in internet/Library | 6 | 4 | 24 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 7 | 6 | 42 |
| e) Term paper/Project | 1 | 3 | 3 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 4 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 181 | ||