Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | NEŞE ACAR, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Making students understand basic concepts and subjects of global marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the global marketing mix |
PO-4 Develop knowledge in the field of global marketing, recognize global markets on the basis of differences in legal, politics, geography, culture and so on, learn the organization of international marketing activities with foreign trade processes, accordingly. |
Examination |
| LO-2 | To be make an original work on global marketing |
PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them. PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. |
Presentation |
| LO-3 | Can explain the global market entry strategies |
PO-4 Develop knowledge in the field of global marketing, recognize global markets on the basis of differences in legal, politics, geography, culture and so on, learn the organization of international marketing activities with foreign trade processes, accordingly. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them. PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. |
Examination |
| LO-4 | Can explain the selection of target market strategies. |
PO-4 Develop knowledge in the field of global marketing, recognize global markets on the basis of differences in legal, politics, geography, culture and so on, learn the organization of international marketing activities with foreign trade processes, accordingly. PO-17 Follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Introduction to global marketing, global marketing environment, the global marketing research, market entry strategies, global marketing mix. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The concept of global marketing and internationalization | Lecturing, question-answer and discussion method |
| 2 | Global Marketing Environment | Lecturing, question-answer and discussion method |
| 3 | Global marketing research | Lecturing, question-answer and discussion method |
| 4 | Market entry strategies | Lecturing, question-answer and discussion method |
| 5 | Global marketing mix: product | Lecturing, question-answer and discussion method |
| 6 | Alternatively's Global Product Policies | Lecturing, question-answer and discussion method |
| 7 | Pricing | Lecturing, question-answer and discussion method |
| 8 | mid-term exam | |
| 9 | Transfer pricing and the external market pricing | Lecturing, question-answer and discussion method |
| 10 | Methods of Payment | Lecturing, question-answer and discussion method |
| 11 | Export pricing practices | Lecturing, question-answer and discussion method |
| 12 | Distribution | Lecturing, question-answer and discussion method |
| 13 | Promotion | Lecturing, question-answer and discussion method |
| 14 | Global marketing organization and control | Lecturing, question-answer and discussion method |
| 15 | To make and presentation a seminar on issues related to global marketing | Seminar presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Altınbaşak İ., Akyol A. ve Diğerleri, Küresel pazarlama, Beta basım, İstanbul, 2008. | |
| 2 | Küresel Pazarlama, (ed: Murat ÖZ), Eğitim Yayınevi, Konya, 2019 | |
| Required Course instruments and materials | ||
| Book, projections, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 5 | 10 | 50 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 8 | 1 | 8 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 4 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 4 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 182 | ||