Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, DUYGU EREN, NEŞE ACAR, İBRAHİM YILMAZ, BURCU GÜLSEVİL BELBER, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Promoting analytical approaches and thinking in terms of models to develop skills for scientific work. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can prepare his/her own thesis proposal at the end of the semester. |
PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. PO-9 Can improve the science of marketing, develop a new scientific method, or apply a known method to a different area of marketing. |
Presentation |
| LO-2 | Can explain the research process. |
PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS. PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them. |
Presentation Term Paper |
| LO-3 | Can realize a literature review about the research topic. |
PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them. PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. |
Presentation Term Paper |
| LO-4 | Can cite correctly. |
PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. |
Presentation Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course is designed to help students research project to design and conduct. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction, Course and Semester Information | Expression / Question - Answer |
| 2 | Science and the scientific study phases | Expression / Question - Answer |
| 3 | Science and the scientific study phases (cont.) | Expression / Question - Answer |
| 4 | Scientific Process | Expression / Question - Answer |
| 5 | Scientific Process (cont.) | Expression / Question - Answer |
| 6 | Scientific Process (cont.) | Expression / Question - Answer |
| 7 | Scientific Process (cont.) | Expression / Question - Answer |
| 8 | mid-term exam | |
| 9 | Identification of research problem | Expression / Question - Answer |
| 10 | Identification of research problem (cont.) | Expression / Question - Answer |
| 11 | Modeling in Social Sciences | Expression / Question - Answer |
| 12 | Research Proposal | Expression / Question - Answer |
| 13 | Preparing research proposal | Expression / Question - Answer |
| 14 | Research methods | Expression / Question - Answer |
| 15 | Research methods | Expression / Question - Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Büyüköztürk Ş. ve diğerleri, Bilimsel Araştırma Yöntemleri, pegem yay, Ankara, 2012 | |
| 2 | İslamoğlu, A., Sosyal Bilimlerde Araştırma Yöntemleri, Beta yay., İstanbul, 2011. | |
| Required Course instruments and materials | ||
| Several books on research methods | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | 16 | 2 | 100 |
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 1 | 14 | 14 |
| Outside Class | |||
| a) Reading | 25 | 14 | 255 |
| b) Search in internet/Library | 25 | 14 | 255 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 3 | 3 | 9 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 723 | ||