Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF HEALTHCARE SERVICES / SK 203 - SAĞLIK KURUMLARI İŞLEMECİLİĞİ

Code: SK 203 Course Title: PUBLIC RELATION OF HEALTH INSTITUTIONS Theoretical+Practice: 2+0 ECTS: 2
Year/Semester of Study 2 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department SAĞLIK KURUMLARI İŞLEMECİLİĞİ
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer ALİ RIZA ÖZDEMİR (ozdemirali@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The course aims to teach the students public relations activities applied in health institutions and the methods used in public relations.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can describe the basic concepts of public relations. PO-5 Takes responsibility as a team member for problems encountered in practice or unforeseen problems.
LO-2 Can explain the behavioral aspects of public relations. PO-5 Takes responsibility as a team member for problems encountered in practice or unforeseen problems.
 		Examination
LO-3 Knows causes of revealing the need of public relations in health care settings. PO-5 Takes responsibility as a team member for problems encountered in practice or unforeseen problems.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Definition of public relations and its development in the course of history ,Close concenpts to public relations , Reasons of needs for public relations in health institutions , Aims and purpuser of public relations, principles , Public relation organization in hospitals ,Responcibilities of public relation directors in hospitals ,Activitier of public relations specialist in hospitals , Organization of public relations activities in public hospitals in Turkey , Public relations, activities, recongrition, introduction and image direction in health institutiens, Necessary features of people working in public relations in hospitals , Advertising in public relations , Marketing in public relations ,Application areas of public relations ,Materials, equipment and methods used in public relations
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Explanation of the course and the syllabus. Definition of public relations and its development in the course of history Description Method Discussion Method
2 Close concenpts to public relations Description Method Discussion Method
3 Reasons of needs for public relations in health institutions Description Method Discussion Method Question and Answer
4 Aims and purpuser of public relations, principles Description Method Discussion Method
5 Organization of Public Relations in hospitals Description Method Case Study Discussion Method
6 Responcibilities of public relation directors in hospitals Description Method Discussion Method
7 Activitier of public relations specialists in hospitals Description Method Discussion Method
8 mid-term exam
9 Organization of public relations activities in public hospitals in Turkey Description Method Case Study Discussion Method
10 Public relations, activities, recongrition, introduction and image creation in health institutions Description Method Discussion Method Question and Answer
11 Necessary features of people working in public relations in hospitals Description Method Discussion Method Question and Answer
12 Advertising in public relations Description Method Discussion Method Question and Answer
13 Marketing in public relations Description Method Discussion Method Question and Answer
14 Application areas of public relations Description Method Discussion Method Question and Answer
15 Conclusion-Overall Assessment. Description Method Discussion Method Question and Answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 SAĞLIK KURULUŞLARINDA HALKLA İLİŞKİLER- Prof.Dr.Dilaver TENGİLİMOĞLU
2 SAĞLIK KURULUŞLARINDA HALKLA İLİŞKİLER UYGULAMALARI- KADİR CANÖZ
3 HALKLA İLİŞKİLER NURİ TORTOP, MEHMET AKİF ÖZER, 2013.
Required Course instruments and materials
Course books and source books, computer, procektör, board ve board marker, eraser etc

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 4 1 4
       b) Search in internet/Library 2 3 6
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 7 1 7
mid-term exam 1 1 1
Own study for final exam 14 1 14
final exam 1 1 1
0
0
Total work load; 61