Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | TIBBİ TANITIM VE PAZARLAMA | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ZEYNEP ÜNAL (zeynepunal@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to enable students to understand the concepts and issues related to marketing research and to provide them with information on current and trend marketing concepts. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | They can produce analytical solutions to the problems of marketing. |
PO-1 Medical Promotion and Marketing and access to basic scientific knowledge, assessment, and has to apply the knowledge. PO-2 The basic level of knowledge and skills acquired in the field of Medical Promotion and Marketing, and evaluates the data using the comments, problems, identifies, analyzes, and the solution takes place for the planned studies / take responsibility |
Examination |
| LO-2 | Explains the process of marketing research |
PO-14 Having an experience of working with the other health disciplines PO-18 Gain research competency. |
Examination |
| LO-3 | can explain relationships among marketing and macro-micro environmental factors. |
PO-6 Medical Promotion and Marketing practices related to the health care team members to solve complex problems encountered and unforeseen will cooperate with PO-13 Medical Promotion and Marketing monitors events and developments related to the agenda of the country and the world will follow PO-15 Informing the relevant persons and institutions, transfering ideas and suggestions for solutions to problems in written and verbal by using basic knowledge and skills related issues in this field. |
Examination |
| LO-4 | He/she is well versed in current and trendy marketing areas. |
PO-7 Life-long learning is conscious. PO-13 Medical Promotion and Marketing monitors events and developments related to the agenda of the country and the world will follow PO-18 Gain research competency. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course includes personal selling, sales management, service marketing, electronic marketing, personalized marketing, direct marketing, social media marketing, international marketing, market research. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Course introduction, Sales Management | Lecture, Question & Answer |
| 2 | Sales management, Case study | Lecture, Discussion, Question &Answer, Case study |
| 3 | personal selling | Promotion Lecture, Question & Answer |
| 4 | Service Marketing | Lecture, Discussion, |
| 5 | Electronic Marketing | Lecture, Question & Answer |
| 6 | Electronic Marketing | Lecture, Discussion |
| 7 | Personalized Marketing | Oral and visual presentation, discussion, |
| 8 | mid-term exam | |
| 9 | Social Media Marketing | Oral and visual presentation, discussion |
| 10 | Direct marketing | Oral and visual, presentation, |
| 11 | International marketing | Oral and visual presentation |
| 12 | Marketing Information System | Oral and visual presentation |
| 13 | Marketing Research | Oral and visual presentation |
| 14 | Data collection methods | Ppresentation, discussion |
| 15 | General evaluation | Lecture, Question and answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Mucuk, İ. "Pazarlama İlkeleri", Türkmen Kitabevi, 2017. | |
| 2 | Mahir, N. "Pazarlama Araştırmalarına Giriş". Ankara: Seçkin Yayıncılık, 2016. | |
| 3 | (E-Kitap, YÖK Dersleri Platformu). Bozbay, Z. "Uluslararası Pazarlama", İstanbul: İstanbul Üniversitesi Açık ve Uzaktan Eğitim Yayınları. | |
| 4 | (E-Kitap, YÖK Dersleri Platformu). "Pazarlama İletişimi", ( Ed. Oyman, B. ve Erdoğan, B. Z.), Eskişehir: Anadolu Üniversitesi Açık Öğretim Fakültesi Yayınları, 2020 | |
| 5 | (E-Kitap, YÖK Dersleri Platformu). Okumuş. A. "Profesyonel Satış Yönetimi", İstanbul: İstanbul Üniversitesi Açık ve Uzaktan Eğitim Yayınları. | |
| 6 | (E-Kitap, YÖK Dersleri Platformu). Değermen Erenkol, H. A. "Hizmet Pazarlaması ", İstanbul: İstanbul Üniversitesi Açık ve Uzaktan Eğitim Yayınları. | |
| 7 | (E-Kitap, YÖK Dersleri Platformu). "Dijital İletişim ve Yeni Medya", ( Ed. Öztürk, M. C.), Eskişehir: Anadolu Üniversitesi Açık Öğretim Fakültesi Yayınları, 2019 | |
| 8 | (E-Kitap, YÖK Dersleri Platformu), "İkna Edici İletişim", ( Ed. Oyman, M.), Eskişehir: Anadolu Üniversitesi Açık Öğretim Fakültesi Yayınları, 2018 | |
| Required Course instruments and materials | ||
| Textbooks, publications, computer, projector, blackboard, etc. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 12 | 12 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 7 | 7 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 7 | 7 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 70 | ||