Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS MANAGEMENT (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course is to examine marketing concepts, theories, principles and practices for tourism businesses and tourism destinations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Succeeding students taking the course can define fundemental concepts and terms regarding tourism marketing |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. |
Examination Term Paper |
| LO-2 | They can practice successful tourism marketing strategies |
PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. PO-8 The candidate keeps up to date his/her knowledge, follow closely national and international literature in the field of Business Administration, and can improve himself/herself not only in Business Administration, but also in other social issues. |
Examination Term Paper |
| LO-3 | They can evaluate marketing mix elements concerning the Tourism |
PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress. PO-4 The candidate brings new grounds in the field of business administration by providing original scientific studies, and develops a new scientific method or applies to known methods into different fields, and contributes to national and international literature. PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary. |
Examination Term Paper |
| LO-4 | They can analyze consumer behaviors and reasons lying behind in Tourism |
PO-4 The candidate brings new grounds in the field of business administration by providing original scientific studies, and develops a new scientific method or applies to known methods into different fields, and contributes to national and international literature. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. PO-14 The candidate will write an original doctoral thesis in business administration field which can be both nationally and internationally recognized, and gain "PhD" title in Business Administration. PO-15 Besides academic career, the candidates can be employed at the public and private sectors, and may found their own research and/or consulting companies with their theoretical and practical knowledge. |
Examination Term Paper |
| LO-5 | They can analyze macro and micro marketing tourism environment in Tourism |
PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. |
Examination Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of tourism marketing, marketing environment analysis of tourism businesses, consumer bahavior in tourism, target markets in tourism, tourism product, pricing in tourism businesses, distribution systems in tourism, promotion in tourism, tourism destination marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Fundemantal concepts of Tourism Marketing | Teaching |
| 2 | Fundemantal Properties of Services | Teaching |
| 3 | Marketing Envrionment Analysis in Tourism Businesses II | Teaching Brainstorming |
| 4 | Marketing Envrionment Analysis in Tourism Businesses II | Teaching Brainstorming |
| 5 | Consumer behavior in tourism I | Teaching Brainstorming |
| 6 | Consumer behavior in tourism II | Teaching Brainstorming |
| 7 | Segmenting, targeting and positioning in tourism I | Teaching Discussions |
| 8 | mid-term exam | |
| 9 | Segmenting, targeting and positioning in tourism II | Teaching Discussions |
| 10 | Tourism product | Project Presentation |
| 11 | Pricing in Tourism businesses | Project Presentation |
| 12 | Promotion in Tourism Businesses | Project Presentation |
| 13 | Distribution and marketing channels in tourism | Project Presentation |
| 14 | Marketing Planning in Tourism | Project Presentation |
| 15 | Tourism Destinations Marketing | Project Presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | KOZAK, Nazmi, (2009), Turizm Pazarlaması, Detay Yayıncılık, Ankara. | |
| 2 | UYGUR, Selma Meydan, (2007), Turizm Pazarlaması, Nobel Yayın Dağıtım,İstanbul. | |
| Required Course instruments and materials | ||
| Projection, Computer. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 8 | 10 | 80 |
| b) Search in internet/Library | 5 | 6 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 3 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 3 | 15 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 181 | ||