Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS MANAGEMENT (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective of this course is to define strategic marketing management, business analysis, industry and competitive analysis, customer analysis, market opportunities and market analysis, strategies for market position, implementation of marketing strategies, strategic control and performance evaluation. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | They can clarify and explaing marketig and marketing management |
PO-4 The candidate brings new grounds in the field of business administration by providing original scientific studies, and develops a new scientific method or applies to known methods into different fields, and contributes to national and international literature. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. |
Presentation |
| LO-2 | They can explaing marketing planning, types and processes |
PO-13 The candidate can identify social, scientific, managerial and ethical problems that are encountered in the field of academic and professional business life, and can analyze and solve them, and contribute to the development of values related to such issues. PO-14 The candidate will write an original doctoral thesis in business administration field which can be both nationally and internationally recognized, and gain "PhD" title in Business Administration. PO-15 Besides academic career, the candidates can be employed at the public and private sectors, and may found their own research and/or consulting companies with their theoretical and practical knowledge. |
Presentation |
| LO-3 | They can clarify market analysis and demand forecasts |
PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress. PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary. |
Presentation |
| LO-4 | They can define market segment and target markets |
PO-10 The candidate can build and develop good relations with representatives of public and private sector builds and develops good relations with, and can work in disciplinary groups and interdisciplinary groups. PO-11 The candidate can establish written, oral and visual communication with colleagues by using at least one foreign language at an advanced level. PO-12 The candidate can follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Marketing process, strategic marketing, business analysis, sector and competition analysis, market analysis, life of product, strategic control, evaluation | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing Process Development | Teaching Discussion Question/Answer |
| 2 | Strategic Marketing Planning | Teaching Discussion Question/Answer |
| 3 | Business Analysis | Teaching Discussion Question/Answer |
| 4 | Industry and Competitive Analysis | Teaching Discussion Question/Answer |
| 5 | Customer Analysis | Teaching Discussion Question/Answer |
| 6 | Market Opportunities and Market Analysis | Teaching Discussion Question/Answer |
| 7 | Rekabet ve Konumlandırma Stratejileri | Teaching Discussion Question/Answer |
| 8 | mid-term exam | |
| 9 | Entry Strategies | Teaching Discussion Question/Answer Case Study |
| 10 | Growth Strategies | Teaching Discussion Question/Answer Case Study |
| 11 | Maturity Strategies | Teaching Discussion Question/Answer Case Study |
| 12 | Decline Strategies | Teaching Discussion Question/Answer Case Study |
| 13 | Marketing Strategies in Market Segment | Teaching Discussion Question/Answer |
| 14 | Marketing Strategies Practices | Teaching Discussion Question/Answer |
| 15 | Strategic control and marketing performance measures | Teaching Discussion Question/Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Altunışık vd., (2018). Pazarlama Stratejileri Yönetsel Bir Yaklaşım, (Ed: Ömer Torlak, Remzi Altunışık), İstanbul: Beta Yayıncılık. | |
| Required Course instruments and materials | ||
| Projection, Book | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 9 | 36 |
| b) Search in internet/Library | 4 | 5 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 4 | 10 | 40 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 5 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||