Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EBRU GÜNEREN (ebruguneren@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course is to develop competences about the effect of postmodernism on the marketing theory and applications in a changing world. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Analyze and explain the effects of postmodernism on marketing practices. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| LO-2 | Able to evaluate the postmodern marketing approaches in the tourism industry |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. |
Examination Presentation |
| LO-3 | Using scientific methods, able to analyze postmodern marketing literature in tourism, conduct field research and report these researches. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| In a changing world, the impact of the socio-economic stages on the society, transition from modern world to the postmodern world and the effect of this transition to the marketing field. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Examining the role of socio-economic developments in the history of world civilization | Lecturing and class discussions |
| 2 | Comparing the Fordism and Post-Fordism understandings in terms of postmodernism | Lecturing and class discussions |
| 3 | Discussions on the basic characteristics of postmodernism. | Lecturing and class discussions |
| 4 | Discussions on the variations of consumption and consumer concepts in terms of postmodernism | Lecturing and class discussions |
| 5 | Student presentations | Lecturing and class discussions |
| 6 | Student presentations | Lecturing and class discussions |
| 7 | Student presentations | Lecturing and class discussions |
| 8 | mid-term exam | |
| 9 | Discussion on the effects of understanding of postmodern consumption on marketing strategies | Lecturing and class discussions |
| 10 | Discussions on the paradigms of postmodern tourism in terms of production types, variety of tourism and touristic products. | Lecturing and class discussions |
| 11 | Discussions on the paradigms of postmodern tourism in terms of production types, variety of tourism and touristic products (continued) | Lecturing and class discussions |
| 12 | Discussions on the nature of postmodern contemporary marketing practices (continued) | Lecturing and class discussions |
| 13 | Student presentations | Lecturing and class discussions |
| 14 | Student presentations | Lecturing and class discussions |
| 15 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Yavuz Odabaşı. (2012). Postmodern Pazarlama, 3. Baskı, MediaCat, İstanbul | |
| 2 | Alvin Toffler. (2008). Üçüncü Dalga Koridor Yayıncılık, 4, İstanbul. | |
| 3 | Alistair Williams. (2002). Understanding the Hospitality Consumer. Routledge | |
| 4 | Stephen Brown. (2008). “Postmodern Marketing” The Marketing Book Kitabı içinde (Editör: Baker, M. J., & Hart, S. J.). Routledge | |
| 5 | Ashok Ranchhod and Calin Gurau. (2007). Marketing Strategies: A Contemporary Approach, Harlow: Prentice Hall, | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 8 | 11 | 88 |
| b) Search in internet/Library | 2 | 11 | 22 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 10 | 1 | 10 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 2 | 10 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 5 | 2 | 10 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 186 | ||