Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective of this course is to learn store management, classification, consumer buying behavior, market strategy, the location of store, diversification of product, purchasing systems, price decisions and promotion decisions. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain concept of store |
PO-1 Have advanced knowledge about the basic concepts of business administration, the basic functions of the business management science, the historical development of it, its relationships with other disciplines, businesses and the environment, business objectives, feasibility studies, business functions, cooperation between firms and entrepreneurship, and apply them and make administrative decisions on these issues. PO-2 Analyze and design at the organizational level, understand the functions of business management that are planning, organizing, execution, coordination and control, describe and apply them, and be acknowledged with modern management perspectives. PO-10 Comprehend the market developments, follow and comment on them, while having the knowledge of capital market and new financial techniques. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. |
Examination Oral Examination |
| LO-2 | can explain importance and location of store within economy |
PO-1 Have advanced knowledge about the basic concepts of business administration, the basic functions of the business management science, the historical development of it, its relationships with other disciplines, businesses and the environment, business objectives, feasibility studies, business functions, cooperation between firms and entrepreneurship, and apply them and make administrative decisions on these issues. PO-2 Analyze and design at the organizational level, understand the functions of business management that are planning, organizing, execution, coordination and control, describe and apply them, and be acknowledged with modern management perspectives. PO-9 Have knowledge of basic information, usage, evaluation and making comment about business finance, of analyzing the economic, social and financial developments, of understanding of financial systems, of financial planning and of interpretation of financial statements belonging to firms. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-14 Have knowledge of new approaches used in production, fundamentals of production management, production systems, distribution planning and break-even analysis, installation placement and production planning. |
Examination Oral Examination |
| LO-3 | can evaluate location of store within distribution channel |
PO-1 Have advanced knowledge about the basic concepts of business administration, the basic functions of the business management science, the historical development of it, its relationships with other disciplines, businesses and the environment, business objectives, feasibility studies, business functions, cooperation between firms and entrepreneurship, and apply them and make administrative decisions on these issues. PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies PO-14 Have knowledge of new approaches used in production, fundamentals of production management, production systems, distribution planning and break-even analysis, installation placement and production planning. PO-16 Have the ability to work with disciplinary and interdisciplinary teams; to be open to change and innovation, to be entrepreneur, to gain life-long learning; to have leadership qualities and to make analytical communication with managers and specialists in other fields. |
Examination Oral Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Store management, market strategy, financial structure, diversification of products, promotion | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | İntroduction to retailing | Lecture, Discussion, Question & Answe |
| 2 | Classification of retail businesses | Lecture, Discussion, Question & Answer |
| 3 | Classification of retail businesses | Lecture, Discussion, Question & Answer |
| 4 | Consumer Buying Behavior | Lecture, Discussion, Question & Answer |
| 5 | Market strategy | Lecture, Discussion, Question & Answer |
| 6 | Financial management | Lecture, Discussion, Question & Answer |
| 7 | The location of retailing | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Retail site selection | Lecture, Discussion, Question & Answer |
| 10 | Diversification of product | Lecture, Discussion, Question & Answer, brain Storming |
| 11 | Diversification of product | Lecture, Discussion, Question & Answer, brain Storming |
| 12 | Purchasing systems | Lecture, Discussion, Question & Answer |
| 13 | Price decisions | Lecture, Discussion, Question & Answer |
| 14 | Promotion decisions | Lecture, Discussion, Question & Answer, brain Storming |
| 15 | Promotion decisions | Lecture, Discussion, Question & Answer, brain Storming |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Aydın Kenan (2007); Perakende Yönetiminin Temelleri, Nobel yayın Dağıtım, İstanbul. | |
| 2 | Varinli, İnci (2011): Marketlerde Pazarlama Yönetimi, Detay Yayıncılık, Ankara. | |
| Required Course instruments and materials | ||
| Projection, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 5 | 10 | 50 |
| b) Search in internet/Library | 5 | 10 | 50 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 184 | ||