| Course Contents |
| This course involves; research methods, the research process, choice of subject matter, screening data from secondary sources, the use of primary sources, the preparation of the draft seminar, the preparation of research report, to give information about the technique of making presentation, preparation seminar and case studies about the marketing. |
| Weekly Course Content |
| Week |
Subject |
Learning Activities and Teaching Methods |
| 1 |
The importance of science and scientific method |
expression and discussion |
| 2 |
Reporting process of research |
expression and discussion |
| 3 |
Determining the structure of scientific research |
expression and discussion |
| 4 |
The aim, importance, assumptions, limitations, methods and definitions in scientific research |
expression and discussion |
| 5 |
The aim, importance, assumptions, limitations, methods and definitions in scientific research |
expression and discussion |
| 6 |
The aim, importance, assumptions, limitations, methods and definitions in scientific research |
expression and discussion |
| 7 |
Examination of scientific publications |
expression and discussion |
| 8 |
mid-term exam |
|
| 9 |
Text field, spacers, carriage, page numbering |
expression and discussion |
| 10 |
Section headings, sub-chapter headings, chapter and sub-section numbering |
expression and discussion |
| 11 |
Front section, main section and back section features in researches |
expression and discussion |
| 12 |
Transfer types, direct transfer, indirect transfer types |
expression and discussion |
| 13 |
Fundamental principles and aims in bibliography, bibliography forms |
expression and discussion |
| 14 |
Tables and figures, summary, judgment and recommendations sections, a research sample |
expression and discussion |
| 15 |
Examination of scientific publications |
expression and discussion |
| 16 |
final exam |
|
| Recommend Course Book / Supplementary Book/Reading |
| 1 |
URAL, Ayhan ve İbrahim KILIÇ (2006), Bilimsel AraştırmaSüreci ve SPSS ile Veri Analizi, (2. Baskı), Detay Yayıncılık, Ankara. |
| 2 |
KALAYCI, Şerif (2008), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. (3. Baskı), Asil Yayın Dağıtım, Ankara |
| 3 |
Sosyal Bilimlerde Araştırma Yöntemleri. Sait GÜRBÜZ ve Faruk ŞAHİN. Seçkin Yayınevi. |
| Required Course instruments and materials |
| URAL, Ayhan ve ?brahim KILIÇ (2006), Bilimsel Ara?t?rmaSüreci ve SPSS ile Veri Analizi, (2. Bask?), Detay Yay?nc?l?k, Ankara |
