Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | CULTURAL HERITAGE AND TOURISM | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ARİF AKPINAR (arifakpinar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | AKİF ALAŞHAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to teach the basics to successfully manage a destination. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows the values and attractions of the destination |
PO-5 With theoretical and practical experience in the industry, analyzes the problems encountered and solutions. PO-7 Understands the importance of cultural heritage tourism in the area. |
Examination |
| LO-2 | Knows the concepts and contents of touristic destinations |
PO-8 Tourism and surrounding media reviews current issues related to cultural heritage. PO-9 Detailed information about the historical and touristic places of Turkey will have. |
Examination |
| LO-3 | Learn and analyze sustainable methods of touristic destination |
PO-10 Management and protection of cultural heritage with the basic principles, historical and cultural context is diagnosed within. PO-11 Cultural heritage protection processes and practices define and comprehend. |
Examination |
| LO-4 | Knows ways to increase the awareness of touristic destinations |
PO-24 Education, media and tourism areas Understands the importance of the use of cultural heritage. PO-27 Cultural heritage and to understand the importance of communication technology in the memory. PO-30 In the field of cultural heritage tourism and reviews current issues surrounding media. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Tourism and destination management, the periods of tourism development, economic impacts, environmental impacts, social impacts, public and regional organizations, the role of public sector in tourism development, tourist behavior and choice of destination, tourism marketing, image improvement, the problems faced in destination management, preservation of nature and culture elements, case studies, destination management in Turkey. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Destination Definition and Features | Method of Narration |
| 2 | Destination Development | Method of Narration |
| 3 | Destination Planning | Method of Narration |
| 4 | Destination Management Organizations | Method of Narration |
| 5 | Sample Destination Management Organizations Organization Structures | Method of Narration |
| 6 | Destination Oriented Total Quality Management | Method of Narration |
| 7 | Destination Management and Benchmarking | Discussion Method |
| 8 | mid-term exam | |
| 9 | Destination Marketing | Method of Narration |
| 10 | Product Development in Destinations-1 | Discussion Method |
| 11 | Product Development in Destinations-2 | Method of Narration |
| 12 | Destination Brand Management | Method of Narration |
| 13 | Destination Brand Management Concepts | Method of Narration |
| 14 | Applications Related to Destination Brand Management-1 | Discussion Method |
| 15 | Applications Related to Destination Brand Management-2 | Discussion Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | DESTİNASYON YÖNETİMİ VE PAZARLAMASI-Dr. Öğr. Üyesi Belma Suna-2019-DETAY YAYINCILIK-ANKARA | |
| 2 | DESTİNASYON YÖNETİMİ Yönetimbilim Bakış Açısıyla İşlevler Yaklaşımlar ve Araçlar-Doç. Dr. Oğuz Türkay-2014-DETAY YAYINCILIK-ANKARA | |
| Required Course instruments and materials | ||
| Course book, lecture notes, slide presentation and internet | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 5 | 10 |
| b) Search in internet/Library | 2 | 5 | 10 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 82 | ||