Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES / UTL323 - ULUSLARARASI TİCARET VE LOJİSTİK

Code: UTL323 Course Title: CONSUMER BEHAVIOR MODELS Theoretical+Practice: 3+0 ECTS: 4
Year/Semester of Study 3 / Fall Semester
Level of Course 1st Cycle Degree Programme
Type of Course Optional
Department ULUSLARARASI TİCARET VE LOJİSTİK
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SUZAN ÇOBAN (suzan@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Making students understand basic concepts and subjects of consumer behavior

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain the impact of consumer behavior on marketing strategies. PO-7 Featuring in national and international market positions
Examination
LO-2 Can explain models of consumer behavior PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation
Examination
LO-3 Can explain the purchase decision process PO-1 Necessary knowledge of international trade, international business management and supply chain management
PO-5 Knowledge of production processes and management in the sector of profession
Examination
LO-4 Can explain the factors that affect consumer behavior. PO-7 Featuring in national and international market positions
PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The significance of consumer behavior in marketing, the concept of consumer behavior and properties, general model of consumer behavior, relationship between consumer behavior and marketing strategy, psychological effects, socio-cultural effects, purchasing decision process.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Concept of consumer behavior and the significance of consumer behavior in marketing Lecturing, question-answer and discussion method
2 General model of consumer behavior Lecturing, question-answer and discussion method
3 factors affecting consumer behavior: psychological, social and personal Lecturing, question-answer and discussion method
4 Learning Lecturing, question-answer and discussion method
5 Motivation Lecturing, question-answer and discussion method
6 Perception Lecturing, question-answer and discussion method
7 Attitudes Lecturing, question-answer and discussion method
8 mid-term exam
9 Groups and advisory groups Lecturing, question-answer and discussion method
10 Family Lecturing, question-answer and discussion method
11 Social classes Lecturing, question-answer and discussion method
12 Culture Lecturing, question-answer and discussion method
13 Personel factors Lecturing, question-answer and discussion method
14 Purchasing decision process Lecturing, question-answer and discussion method
15 The store preferences and the image Lecturing, question-answer and discussion method
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 • Consumer Behaviour, Michael R. SOLOMON, 7. Edition, Prentice Hall, 2007.
2 • Tüketici Davranışı, Yavuz ODABAŞI ve Gülfidan BARIŞ, Media Cat, İstanbul, 2002
Required Course instruments and materials
Textbook, Notes, Projector

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 2 14 28
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 7 14
mid-term exam 1 1 1
Own study for final exam 2 7 14
final exam 1 1 1
0
0
Total work load; 128