Information Of Programmes

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES / UTL228 - ULUSLARARASI TİCARET VE LOJİSTİK

Code: UTL228

Course Title: MARKETING RESEARCH

Theoretical+Practice: 3+0

ECTS: 4

Year/Semester of Study

2 / Spring Semester

Level of Course

1st Cycle Degree Programme

Type of Course

Optional

Department

ULUSLARARASI TİCARET VE LOJİSTİK

Pre-requisities and Co-requisites

None

Mode of Delivery

Face to Face

Teaching Period

14 Weeks

Name of Lecturer

SUZAN ÇOBAN (suzan@nevsehir.edu.tr)

Name of Lecturer(s)

Language of Instruction

Turkish

Work Placement(s)

None

Objectives of the Course

Making students understand basic concepts and subjects of marketing research.

Learning Outcomes		PO	MME
The students who succeeded in this course:
LO-1	can produce analytical solutions to the problems of marketing.	PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation	Examination
LO-2	can explain the process of marketing research	PO-3 Mastering of basic statistics and modeling methods applied in decision-making PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation	Examination
LO-3	can explain methods of sampling	PO-3 Mastering of basic statistics and modeling methods applied in decision-making	Examination
LO-4	Can describe concepts related to marketing research	PO-7 Featuring in national and international market positions	Examination
PO: Programme Outcomes MME:Method of measurement & Evaluation

Course Contents
Definition and types of marketing research, marketing research process and errors, secondary and primary sources of marketing research, data collection tools, scaling and grading, the concepts of sampling and sampling process, sampling methods, choice of sample size, data preparation techniques, hypothesis testing and cross-tables, regression analysis, correlation analysis.
Weekly Course Content
Week	Subject	Learning Activities and Teaching Methods
1	Definition and types of marketing research	Lecturing, question-answer
2	Marketing research process and errors	Lecturing, question-answer
3	Secondary sources of marketing research	Lecturing, question-answer
4	Primary sources of marketing research	Lecturing, question-answer
5	Data collection tools: The process of survey and observation	Lecturing, question-answer
6	Scaling and grading	Lecturing, question-answer
7	The concepts of sampling and sampling process.	Lecturing, question-answer
8	mid-term exam
9	Sampling methods	Lecturing, question-answer
10	Choice of sample size	Lecturing, question-answer
11	Data preparation techniques	Lecturing, question-answer
12	Hypothesis testing and cross-tables	Lecturing, question-answer
13	Regression analysis ve spss	Lecturing, question-answer, displaying on SPSS.
14	Correlation analysis and spss	Lecturing, question-answer, displaying on SPSS.
15	Factor analysis and spss	Lecturing, question-answer, displaying on SPSS.
16	final exam
Recommend Course Book / Supplementary Book/Reading
1	Nakip, M., pazarlama araştırmaları: spss destekli, seçkin yay., ankara 2009.
Required Course instruments and materials
Textbook, whiteboard, slide projector, computer, SPSS software

Assessment Methods
Type of Assessment	Week	Hours	Weight(%)
mid-term exam	8	1	40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam	16	1	60

Student Work Load
Type of Work	Weekly Hours	Number of Weeks	Work Load
Weekly Course Hours (Theoretical+Practice)	3	14	42
Outside Class
a) Reading	2	14	28
b) Search in internet/Library	2	14	28
c) Performance Project			0
d) Prepare a workshop/Presentation/Report			0
e) Term paper/Project			0
Oral Examination			0
Quiz			0
Laboratory exam			0
Own study for mid-term exam	2	8	16
mid-term exam	1	1	1
Own study for final exam	2	8	16
final exam	1	1	1
			0
			0
Total work load;			132