Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | ULUSLARARASI TİCARET VE LOJİSTİK | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ŞEVKİ ÖZGENER (sozgener@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ŞEVKİ ÖZGENER, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Developing comprehension, skill and knowledge for diagnosing and dealing with specific strategy and policy situation from top management standpoint are the objectives of the course. We will also provide the necessary basic terms and concepts in order to familiarize the attendants with strategic management process. Our treatment of strategic management process will be contemporary. We will emphasize the importance of identifying value creating potential of firm’s resources and capabilities and core competencies within the context of volatile global economy. We will also examine set of strategic actions to achieve strategic competitiveness and earn above average profits. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can identify the terms, concepts; evaluate and apply the theoratical and practical processes in long-term oriented strategic business management to accomplish competitive advantage. |
PO-1 Necessary knowledge of international trade, international business management and supply chain management |
Examination |
| LO-2 | develop the system approach and analyze the organizations and managerial skills in their environment; identify the problems and provide efficient solutions in the longterm. |
PO-1 Necessary knowledge of international trade, international business management and supply chain management |
Examination |
| LO-3 | develop business ethics, logical reasoning and act responsibly with corporate governance principles in long term business interactions |
PO-1 Necessary knowledge of international trade, international business management and supply chain management PO-4 Efficiency in human relations, organizational behavior and communication |
Examination |
| LO-4 | develop skills to communicate effectively through internet; individual or group research based presentations to manage firms strategically. |
PO-1 Necessary knowledge of international trade, international business management and supply chain management |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Strategic management concepts and characteristics / strategic management processes / systems strategic planning and prevention systems / basic economic and economic objectives of the enterprise / portfolio analysis in strategic selection / portfolio analysis / strategy selection strategic planning / optimization strategies / optimization strategies / strategy execution / strategy and organization Structure / organizational culture, leadership and strategy / evaluation and control of strategy / Case study | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to Strategic management | lecturing and discussion |
| 2 | Related terms and concepts in Strategic Management | lecturing and discussion |
| 3 | External Environment Analysis; General Environment | lecturing and discussion |
| 4 | External Environmet Analysis ; Industry Environment | lecturing and discussion |
| 5 | Internal Environment Analysis ; Competencies and Functions | lecturing and discussion |
| 6 | Measuring Methods in Enrironmental Analysis | lecturing and discussion |
| 7 | Generic Strategies and Strategy Variations | lecturing and discussion |
| 8 | mid-term exam | |
| 9 | Corporate Level Strategies | lecturing and discussion |
| 10 | Corporate Level Strategies;Portfolio analysis | lecturing and discussion |
| 11 | Business Level Strategies | lecturing and discussion |
| 12 | Departmental Strategies(Functional) | lecturing and discussion |
| 13 | Case analysis and presentations | lecturing and discussion |
| 14 | Case analysis and presentations | lecturing and discussion |
| 15 | Case analysis and presentations | lecturing and discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | İşletmelerde Stratejik Yönetim, 5. Basım, H.Ülgen.; S.K.Mirze, BETA, İstanbul, 2010 | |
| Required Course instruments and materials | ||
| slide projector, text book | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 8 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 124 | ||