Learning Outcomes |
PO |
MME |
The students who succeeded in this course: |
|
|
LO-1 |
Can discuss the importance of internal and external environmental factors of a health institution. |
PO-3 Establish standards on the operation of health tourism and carry the steeple in this regard continuously higher. PO-31 Learns the functions of businesses, their relations with each other and their functioning as a whole. PO-33 Analyzes the reason for existence of the business with its internal and external environment.
|
Examination |
LO-2 |
Has knowledge about the strategic management process in health tourism businesses. |
PO-3 Establish standards on the operation of health tourism and carry the steeple in this regard continuously higher. PO-33 Analyzes the reason for existence of the business with its internal and external environment.
|
Examination |
LO-3 |
Can make SWOT analysis |
PO-16 Gain skills and competence to adapt to changing circumstances. PO-33 Analyzes the reason for existence of the business with its internal and external environment.
|
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents |
To be able to analyze, interpret, question, multi-dimensionally think and use the mother tongue effectively |
Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Strategic Management and Related Basic Concepts |
Lecture, question-answer
discussion, |
2 |
Strategic Thinking and Planning in Strategic Management |
Lecture, question-answer
discussion, |
3 |
Strategic Management Process in Businesses |
Lecture, question-answer
discussion, |
4 |
Developing the Vision and Mission |
Lecture, question-answer
discussion, |
5 |
External Environment Analysis (Far External Environment Analysis) |
Lecture, question-answer
discussion, |
6 |
(Near External Environment Analysis) |
Lecture, question-answer
discussion, |
7 |
Tools Used in External Environment Analysis |
Lecture, question-answer
discussion, |
8 |
mid-term exam |
|
9 |
Internal Environment (Business) Analysis |
Lecture, question-answer
discussion, |
10 |
Analysis of the Financial Status and Performance of the Business |
Lecture, question-answer
discussion, |
11 |
Measurement of Environmental Elements and Condition Determination Matrices |
Lecture, question-answer
discussion, |
12 |
Situation Matrices |
Lecture, question-answer
discussion, |
13 |
Basic Strategies |
Lecture, question-answer
discussion, |
14 |
Corporate Strategies |
Lecture, question-answer
discussion, |
15 |
Competitive Strategies |
Lecture, question-answer
discussion, |
16 |
final exam |
|
Recommend Course Book / Supplementary Book/Reading |
1 |
İşletmelerde Stratejik Yönetim, Hayri ÜLGEN, S. Kadri MİRZE Beta Yayınları |
Required Course instruments and materials |
Course book, lecture notes, slide presentation and internet |