Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | HEALTH TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SEVGİ BALIKÇIOĞLU DEDEOĞLU (sbalikcidedeoglu@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To inform about the concept of strategic management, to adopt the aims of strategic management, implementation and implementation tools to be reinforced with case studies and assignments. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can discuss the importance of internal and external environmental factors of a health institution. |
PO-3 Establish standards on the operation of health tourism and carry the steeple in this regard continuously higher. PO-31 Learns the functions of businesses, their relations with each other and their functioning as a whole. PO-33 Analyzes the reason for existence of the business with its internal and external environment. |
Examination |
| LO-2 | Has knowledge about the strategic management process in health tourism businesses. |
PO-3 Establish standards on the operation of health tourism and carry the steeple in this regard continuously higher. PO-33 Analyzes the reason for existence of the business with its internal and external environment. |
Examination |
| LO-3 | Can make SWOT analysis |
PO-16 Gain skills and competence to adapt to changing circumstances. PO-33 Analyzes the reason for existence of the business with its internal and external environment. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| To be able to analyze, interpret, question, multi-dimensionally think and use the mother tongue effectively | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Strategic Management and Related Basic Concepts | Lecture, question-answer discussion, |
| 2 | Strategic Thinking and Planning in Strategic Management | Lecture, question-answer discussion, |
| 3 | Strategic Management Process in Businesses | Lecture, question-answer discussion, |
| 4 | Developing the Vision and Mission | Lecture, question-answer discussion, |
| 5 | External Environment Analysis (Far External Environment Analysis) | Lecture, question-answer discussion, |
| 6 | (Near External Environment Analysis) | Lecture, question-answer discussion, |
| 7 | Tools Used in External Environment Analysis | Lecture, question-answer discussion, |
| 8 | mid-term exam | |
| 9 | Internal Environment (Business) Analysis | Lecture, question-answer discussion, |
| 10 | Analysis of the Financial Status and Performance of the Business | Lecture, question-answer discussion, |
| 11 | Measurement of Environmental Elements and Condition Determination Matrices | Lecture, question-answer discussion, |
| 12 | Situation Matrices | Lecture, question-answer discussion, |
| 13 | Basic Strategies | Lecture, question-answer discussion, |
| 14 | Corporate Strategies | Lecture, question-answer discussion, |
| 15 | Competitive Strategies | Lecture, question-answer discussion, |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | İşletmelerde Stratejik Yönetim, Hayri ÜLGEN, S. Kadri MİRZE Beta Yayınları | |
| Required Course instruments and materials | ||
| Course book, lecture notes, slide presentation and internet | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 4 | 16 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 2 | 6 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 3 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||