Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF KOZAKLI / STİ218 - HEALTH TOURISM MANAGEMENT

Code: STİ218 Course Title: STRATEGIC MANAGEMENT IN HEALTH INSTITUTIONS Theoretical+Practice: 3+0 ECTS: 3
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department HEALTH TOURISM MANAGEMENT
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SEVGİ BALIKÇIOĞLU DEDEOĞLU (sbalikcidedeoglu@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
To inform about the concept of strategic management, to adopt the aims of strategic management, implementation and implementation tools to be reinforced with case studies and assignments.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can discuss the importance of internal and external environmental factors of a health institution. PO-3 Establish standards on the operation of health tourism and carry the steeple in this regard continuously higher.
PO-31 Learns the functions of businesses, their relations with each other and their functioning as a whole.
PO-33 Analyzes the reason for existence of the business with its internal and external environment.
Examination
LO-2 Has knowledge about the strategic management process in health tourism businesses. PO-3 Establish standards on the operation of health tourism and carry the steeple in this regard continuously higher.
PO-33 Analyzes the reason for existence of the business with its internal and external environment.
Examination
LO-3 Can make SWOT analysis PO-16 Gain skills and competence to adapt to changing circumstances.
PO-33 Analyzes the reason for existence of the business with its internal and external environment.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
To be able to analyze, interpret, question, multi-dimensionally think and use the mother tongue effectively
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Strategic Management and Related Basic Concepts Lecture, question-answer discussion,
2 Strategic Thinking and Planning in Strategic Management Lecture, question-answer discussion,
3 Strategic Management Process in Businesses Lecture, question-answer discussion,
4 Developing the Vision and Mission Lecture, question-answer discussion,
5 External Environment Analysis (Far External Environment Analysis) Lecture, question-answer discussion,
6 (Near External Environment Analysis) Lecture, question-answer discussion,
7 Tools Used in External Environment Analysis Lecture, question-answer discussion,
8 mid-term exam
9 Internal Environment (Business) Analysis Lecture, question-answer discussion,
10 Analysis of the Financial Status and Performance of the Business Lecture, question-answer discussion,
11 Measurement of Environmental Elements and Condition Determination Matrices Lecture, question-answer discussion,
12 Situation Matrices Lecture, question-answer discussion,
13 Basic Strategies Lecture, question-answer discussion,
14 Corporate Strategies Lecture, question-answer discussion,
15 Competitive Strategies Lecture, question-answer discussion,
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 İşletmelerde Stratejik Yönetim, Hayri ÜLGEN, S. Kadri MİRZE Beta Yayınları
Required Course instruments and materials
Course book, lecture notes, slide presentation and internet

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 4 4 16
       b) Search in internet/Library 3 4 12
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 2 6
mid-term exam 1 1 1
Own study for final exam 4 3 12
final exam 1 1 1
0
0
Total work load; 90