Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The basic features of international and national congress tourism, convention and exhibition organization kavranabilmesini processes to ensure all stages of the preparation techniques. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can sort towards the development of tourism and hotel market in terms of meeting the meeting may have knowledge about the management of marketing activities. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination Presentation |
| LO-2 | Can do preparations for the organization of conventions and seminars. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. |
Examination Presentation |
| LO-3 | Can carry out conference and seminar organization. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-12 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination Presentation |
| LO-4 | Can list what can be done before, during and after the meeting. |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-6 Work effectively both independently and with the others. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Students who are training to work in the tourism industry within the scope of tourism in the basic professional information on the movements of the congress and fair tourism gain. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition and Importance of Tourism Meeting | Lecture, Discussion, Question & Answer, |
| 2 | Causes influencing the development of tourism in the meeting. Meeting Organizers | Lecture, Discussion, Question & Answer, |
| 3 | Meeting Market Scope. | Lecture, Discussion, Question & Answer, |
| 4 | Meeting Market Analysis, Market Purchase Decision Process Meeting | Lecture, Discussion, Question & Answer, |
| 5 | Meeting Planning and Management in Terms of Meeting Organizer | Lecture, Discussion, Question & Answer, |
| 6 | Announcements of meetings, of Preparatory Meeting, Meeting Control Tools. | Lecture, Discussion, Question & Answer, |
| 7 | Marketing Activities in Preparation for hotels. | Lecture, Discussion, Question & Answer, |
| 8 | mid-term exam | |
| 9 | Hotels in Terms of Market Oriented Marketing Operations Management Meeting. | Lecture, Discussion, Question & Answer, |
| 10 | Meeting Market Oriented Promotion Efforts. | Lecture, Discussion, Question & Answer, |
| 11 | Meeting before, during and after the hotel operator by the Things. | Lecture, Discussion, Question & Answer, |
| 12 | Things To Do After Meeting. | Lecture, Discussion, Question & Answer, |
| 13 | Fair Organization. | Lecture, Discussion, Question & Answer, |
| 14 | Expenditures Fair Exhibitor companies folded. | Lecture, Discussion, Question & Answer, |
| 15 | Implementation project realization. | Lecture, Question & Answer, Demonstration, Report Preparation and/or Presentation, |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Çakıcı A.C. (2006). Toplantı yönetimi. Ankara: Detay Yayıncılık. | |
| 2 | Aymankuy Y. (2003). Kongre turizmi ve fuar organizasyonları. Ankara: Detay Yayıncılık. | |
| Required Course instruments and materials | ||
| The textbook, computer, internet, presentation equipment, audio system | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 14,15 | 1 | 20 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 40 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 4 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 4 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||