Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | RIZA GÜNAYDIN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To gain knowledge and skills on issues related to consumer behaviors, how we behave as consumers in different environments and how we demonstrate our commitment to the purchase decision. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain concept of consumer behavior. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. PO-13 Demonstrate reading, listening, speaking and writing skills in English at least at the level of A2 of European Language Portfolio. |
Examination |
| LO-2 | Can explain the factors affecting consumer behavior. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. |
Examination Presentation |
| LO-3 | Can say properties of consumer behavior. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. PO-12 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination |
| LO-4 | can explain the buying decision process of consumers. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. PO-12 Demonstrate effective use of both basic and professional information and communication technologies and software. PO-13 Demonstrate reading, listening, speaking and writing skills in English at least at the level of A2 of European Language Portfolio. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course involves, the concept of consumer behavior and properties, the importance of consumer behavior in marketing, general model of consumer behavior, factors affecting consumer behavior and buying decision process of consumers. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The importance of consumer behavior in marketing. | Teaching, Question-answer. |
| 2 | The concept of consumer behavior and properties. | Teaching, Question-answer. |
| 3 | Consumer Behavior Model | Teaching, Question-answer. |
| 4 | consumer rights | Presentation, teaching, Question-Answer |
| 5 | Psychological factors affecting consumer behavior. Learning | Teaching, Presentation, Question-answer. |
| 6 | Motivation | Teaching, Presentation, Question-answer. |
| 7 | Perception | Teaching, Presentation, Question-answer. |
| 8 | mid-term exam | |
| 9 | Attitude | Teaching, Presentation, Question-answer. |
| 10 | Personality | Teaching, Presentation, Question-answer. |
| 11 | Socio-cultural factors affecting consumer behavior. Group | Lecturing,question-answer. |
| 12 | Family | Teaching, Question-answer. |
| 13 | Culture | Teaching, Presentation, Question-answer. |
| 14 | Consumer Purchase Decision Process | Teaching, Question-answer. |
| 15 | Consumer Purchase Decision Process | Teaching, Question-answer. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Odabaşı, Y.(2013). Tüketim kültürü, Sistem Yayıncılık. | |
| 2 | Odabaşı, Y., Barış, G.(2019). Tüketici davranışı, MediaCat | |
| Required Course instruments and materials | ||
| Book, projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 1 | 13 | 13 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 2 | 6 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 2 | 6 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||