Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURIST GUIDING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SERKAN ZARO (serkanzaro@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MEHMET ÇONTU, GÜNAY EROL, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Student will be able to analyze the socio-cultural factors that are influencing consumers before purchase. |
PO-10 They communicate with their subordinates and superiors effectively . |
Examination |
| LO-2 | Student will be able to establish the link between consumer identity and consumption. |
PO-18 Prepare reports regarding their task and present them to their seniors. |
Examination |
| LO-3 | Student will be able to analyze what influences consumers during shopping. |
PO-9 Their contact force is high and they adapt to team work. PO-11 They have the ability to work under pressure, stress and business density. |
Examination |
| LO-4 | They can produce effective solutions to matters which can will be live with customers |
PO-8 They analyze the problems faced by the tourism industry with the help of the theoretical and practical experience they gained and find solutions to them. PO-10 They communicate with their subordinates and superiors effectively . PO-11 They have the ability to work under pressure, stress and business density. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Consumer Behavior. Perception, learning, motivation, identity concepts. Personality, lifestyle, attitude and attitude change concepts. Decision making process dynamics. Shopping and post-shopping customer relationship management. Group effects. Social classification. Global customer culture and subcultures. Cultural influences. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to Course | Lecture method |
| 2 | Introduction to consumer behavior | Lecture method |
| 3 | Perception and Learning | Lecture method |
| 4 | Motivation | Lecture method |
| 5 | Identity | Lecture method |
| 6 | Personality and Lifestyles | Lecture method |
| 7 | Attitude and Attitude Change | Lecture method |
| 8 | mid-term exam | |
| 9 | Decision Making Process | Lecture method |
| 10 | Buying and Disposing | Lecture method |
| 11 | Group Influences | Lecture method |
| 12 | Social Class | Lecture method |
| 13 | Global consumer culture | Lecture method |
| 14 | Subcultures | Lecture method |
| 15 | Effects of culture | Lecture method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Müşteri ilişkileri yönetimi, Yrd. Doç. Dr. Cemalettin Aktepe / Yrd. Doç. Dr. Mehmet Baş / Dr. Metehan Tolon | |
| Required Course instruments and materials | ||
| Books | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 4 | 12 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 6 | 24 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||