Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM AND TRAVEL SERVICES | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | KAYHAN KARAKAYA (kayhankarakaya@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | GÜNAY EROL, AKİF ALAŞHAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Student will be able to analyze the socio-cultural factors that are influencing consumers before purchase. |
PO-11 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| LO-2 | Student will be able to establish the link between consumer identity and consumption. |
PO-18 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis. |
Examination |
| LO-3 | Student will be able to analyze what influences consumers during shopping. |
PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-12 Have the ability to work under work load, stress and pressure. |
Examination |
| LO-4 | They can produce effective solutions to matters which can will be live with customers |
PO-9 With the theoretical and practical experience obtained, they are able to analyze and provide solutions to the problems encountered of the sector. PO-11 Communicate efficiently and positively with their juniors and seniors. PO-12 Have the ability to work under work load, stress and pressure. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to Course | Lecture method |
| 2 | Introduction to consumer behavior | Lecture method |
| 3 | Perception and Learning | Lecture method |
| 4 | Motivation | Lecture method |
| 5 | Identity | Lecture method |
| 6 | Personality and Lifestyles | Lecture method |
| 7 | Attitude and Attitude Change | Lecture method |
| 8 | mid-term exam | |
| 9 | Decision Making Process | Lecture method |
| 10 | Buying and Disposing | Lecture method |
| 11 | Group Influences | Lecture method |
| 12 | Social Class | Lecture method |
| 13 | Global consumer culture | Lecture method |
| 14 | Subcultures | Lecture method |
| 15 | Effects of culture | Lecture method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Müşteri ilişkileri yönetimi, Yrd. Doç. Dr. Cemalettin Aktepe / Yrd. Doç. Dr. Mehmet Baş / Dr. Metehan Tolon | |
| Required Course instruments and materials | ||
| Books | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 4 | 12 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 6 | 24 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||