Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, NURİ ÖZGÜR DOĞAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide students with necessary knowledge to literature review of thesis study and to understand the results of empirical social research; to teach quantitative and qualitative research methods. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can identify appropriate research design and methodologies. |
PO-3 Strengthen their information on strategic marketing management, knows the issues of development and implementation of different marketing strategies, have knowledge about marketing organization, planning, implementation, audit and control issues. PO-17 Follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Presentation |
| LO-2 | Can illustrate the process of conducting a research project. |
PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Presentation |
| LO-3 | Be able to compare the analyses of the qualitative and quantitative data in social researches |
PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Presentation Performance Project |
| LO-4 | Can prepare a thesis in the field of production management and marketing. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-5 Learn the subject of consumer behavior, handle the issues related to consumer behavior particularly with marketing discipline, and generally with various disciplines such as psychology, sociology and economics, have good knowledge to improve the existing models of consumer behavior or develop new ones. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| he course is structured to help students to design and carry out a thesis or social research project. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Literature review. | Teaching / Question&Answer |
| 2 | Literature review. | Teaching / Question&Answer |
| 3 | Literature review. | Teaching / Question&Answer |
| 4 | Analyzing data | Analyze data |
| 5 | Analyzing data | Analyze data |
| 6 | Analyzing data | Analyze data |
| 7 | Analyzing data | Analyze data |
| 8 | mid-term exam | |
| 9 | Analyzing data | Analyze data |
| 10 | Analyzing data | Analyze data |
| 11 | Analyzing data | Analyze data |
| 12 | Analyzing data | Analyze data |
| 13 | Analyzing data | Analyze data |
| 14 | Analyzing data | Analyze data |
| 15 | Analyzing data | Analyze data |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | American Psychological Association-APA (2013). Publication manual (8th ed.). Washington, DC: American Psychological Association. | |
| 2 | Hair, J. F, Black, W. C , Babin, B., Anderson, R. E., Tatham, R. L. (2010). Multivariate data analysis. Upper Saddle River, NJ: Prentice-Hall. | |
| Required Course instruments and materials | ||
| American Psychological Association-APA (2013). Publication manual (8th ed.). Washington, DC: American Psychological Association. Literature related to production management and marketing. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | 16 | 2 | 100 |
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 1 | 14 | 14 |
| Outside Class | |||
| a) Reading | 5 | 14 | 70 |
| b) Search in internet/Library | 5 | 14 | 70 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 10 | 20 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 174 | ||