Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, NURİ ÖZGÜR DOĞAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide students with necessary knowledge to literature review of thesis study and to understand the results of empirical social research; to teach quantitative and qualitative research methods. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can identify appropriate research design and methodologies. |
PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Examination |
| LO-2 | Can illustrate the process of conducting a research project. |
PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Examination Practice Exam |
| LO-3 | Be able to compare the analyses of the qualitative and quantitative data in social researches |
PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS. PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Examination |
| LO-4 | Can prepare a thesis in the field of production management and marketing. |
PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The course is structured to help students to design and carry out a thesis or social research project. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Creating and writing theoretical framework of thesis | Scan sources |
| 2 | Creating and writing theoretical framework of thesis | Performance Project and Presentation to Scan sources |
| 3 | Creating and writing theoretical framework of thesis | Scan sources |
| 4 | Conducting field survey and questionnairre to the thesis study. | Performance Project and Presentation to Design Questionnairre |
| 5 | Conducting field survey and questionnairre to the thesis study. | Design questionnairre |
| 6 | Conducting field survey and questionnairre to the thesis study. | Apply questionnairre |
| 7 | Conducting field survey and questionnairre to the thesis study. | Apply questionnairre |
| 8 | mid-term exam | |
| 9 | Analyzing data | Performance Project and Presentation to Analyzing Data |
| 10 | Analyzing data | Analyze data |
| 11 | Writing the study of thesis | Thesis preparation and writing |
| 12 | Writing the study of thesis | Thesis preparation and writing |
| 13 | Reading the study of thesis with supervisor | Thesis preparation and reading |
| 14 | Reading the study of thesis with supervisor | Thesis preparation and reading |
| 15 | Accepting and presentation of dissertation | Thesis defense and presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | American Psychological Association-APA (2013). Publication manual (8th ed.). Washington, DC: American Psychological Association. | |
| 2 | Hair, J. F, Black, W. C , Babin, B., Anderson, R. E., Tatham, R. L. (2010). Multivariate data analysis. Upper Saddle River, NJ: Prentice-Hall. | |
| Required Course instruments and materials | ||
| American Psychological Association-APA (2013). Publication manual (8th ed.). Washington, DC: American Psychological Association. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | 16 | 3 | 100 |
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 1 | 14 | 14 |
| Outside Class | |||
| a) Reading | 25 | 14 | 255 |
| b) Search in internet/Library | 25 | 14 | 255 |
| c) Performance Project | 3 | 3 | 9 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 723 | ||