Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / İKT-534 - ECONOMICS (MA-WITH THESIS)

Code: İKT-534 Course Title: INNOVATION MANAGEMENT AND DATA ANALYSIS Theoretical+Practice: 3+0 ECTS: 5
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department ECONOMICS (MA-WITH THESIS)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SERAP ÇOBAN (seraps@nevsehir.edu.tr)
Name of Lecturer(s) SERAP ÇOBAN,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The object of this course is to explain what the innovation and innovation management is and their importance. How the product and process innovations will be managed successfully will be especially discussed in the course.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 can have knowledge about entrepreneurship and innovation in different contexts. PO-8 have ability on working with quantitative data about economics and using the tools about statistically data analysis.
 		Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Product and process innovations, innovation strategies, sources of innovations and inovation management will be discussed in the course
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Introduction to the course, What is Entrepreneurship and Internal Entrepreneurship? Team-work
2 Differences between Inventions and Creative Innovation What is R & D and Innovation? Business Idea Development and Creativity Creativity Team-work
3 Creativity Process How to Protect Creative Ideas (Industrial Property Rights) Team-work
4 What is the Strategic Management Process? Stages of Strategic Management Process What is feasibility analysis? Feasibility Analysis Team-work
5 What is a Business Plan? Basic Elements of Business Plan Purpose of Market Research Team-work
6 Writing Business Plan, Examining Possible Errors in Business Plan Writing, Difficulties in Writing Business Plan Team-work
7 Examining Successfully Written Business Plan Samples Team-work
8 mid-term exam
9 How to Market Research? Team-work
10 What is Secondary Data and Primary Data? Market Segmentation and Target Market Selection How is Market Share Determined? Team-work
11 Objectives of Marketing Plan, Investigation of Marketing Mix Elements, Image and Marketing Mix Elements Team-work
12 Planning of Production Process, Making Cost and Expense Calculations by Considering Production Process Stages Team-work
13 Human Resources Management, Workforce Selection, Training, Leadership and Motivation Concepts Team-work
14 Analysis of Basic Financial Concepts, Financial Ratios Team-work
15 Points to Consider in Business Plan Presentation, Things to Do Before, During and After Presentation of Business Plan Presentation Team-work
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Paul Trott, Innovation Management and New Product Development, Prentice Hall, 5. Baskı, 2012.
2 Richard Luecke (çev. Turan Parlak), İş Dünyasında Yenilik ve Yaratıcılık, Türkiye İş Bankası Yayınları, 2011.
Required Course instruments and materials
Required Reading

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 12 24
       b) Search in internet/Library 2 12 24
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 2 6 12
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 7 14
mid-term exam 1 1 1
Own study for final exam 3 6 18
final exam 1 1 1
0
0
Total work load; 136