Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | ULUSLARARASI TİCARET VE LOJİSTİK | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | VOLKAN HAN (volkanhan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The main aim of this course is to follow the ongoing changes related to e-export, to provide an idea about how to adapt and develop this system, how to design a website, to use e-export and to provide the information that will be needed. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Ability to understand fundamental concepts, alternative approaches for e-commerce that take into account management, operations, technology aspects in an integrative way |
PO-1 Necessary knowledge of international trade, international business management and supply chain management PO-2 Mastering of Turkish law system and foreign trade regulations PO-7 Featuring in national and international market positions PO-9 Ability of communication with international commercial organizations PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation |
Examination |
| LO-2 | Ability to analyse and develop e-export ideas and required business plan |
PO-1 Necessary knowledge of international trade, international business management and supply chain management PO-2 Mastering of Turkish law system and foreign trade regulations PO-7 Featuring in national and international market positions PO-9 Ability of communication with international commercial organizations PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation |
Examination |
| LO-3 | Ability to effectively use techniques and tools to integrate management, operations, and technology aspects of e-commerce development |
PO-1 Necessary knowledge of international trade, international business management and supply chain management PO-2 Mastering of Turkish law system and foreign trade regulations PO-7 Featuring in national and international market positions PO-9 Ability of communication with international commercial organizations |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Types of e-export, business paradigms, fundamental concepts, tools of e-export, types of payment, types of infrastructure such as communication, technology and payment infrastructure, current positions of Turkish companies in e-commerce and data storage technologies for e-business. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to E-Export | Lecture and discussion |
| 2 | E-Export Infrastructure: The Internet, Web and Mobile Platform and EC Development Project | Lecture and discussion |
| 3 | Business Models for E-Export | Lecture and discussion |
| 4 | E-Commerce Retailing and Services | Lecture and discussion |
| 5 | E-Commerce Retailing and Services | Lecture and discussion |
| 6 | B2B E-Export | Lecture and discussion |
| 7 | B2B E-Export | Lecture and discussion |
| 8 | mid-term exam | |
| 9 | Building an E-Export Presence: Web Sites, Mobile Sites, and Apps | Lecture and discussion |
| 10 | Building an E-Export Presence: Web Sites, Mobile Sites, and Apps | Lecture and discussion |
| 11 | E-Commerce Security & Payment Systems | Lecture and discussion |
| 12 | E-Commerce Marketing | Lecture and discussion |
| 13 | E-Commerce Advertising | Lecture and discussion |
| 14 | E-Commerce , Ethics, Law and E-Commerce | Lecture and discussion |
| 15 | Social Networks and Communities | Lecture and discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | A'dan Z'ye E-İhracat - Orxan Isayev- Ömer Nart- Worldef | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 7 | 14 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 7 | 21 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 135 | ||