Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | KORHAN KARACAOĞLU (kkaracaoglu@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MUSTAFA ÜNSALAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course; to give information about qualitative research methodology, to reveal the differences between quantitative methodology and to examine qualitative research methods in detail. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can give detailed information about qualitative research methods |
PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS. |
Examination |
| LO-2 |
PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. PO-13 Can present their scientific studies to a variety of scientific platforms and participate in scientific discussions, publish their papers at national and international journals, participate national and international congresses easily and share their knowledge PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Examination |
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| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Within the scope of the course; In-depth interview, document review, focus group interview, observation, discourse analysis, narrative method, phenomenology, ethnography, case study method will be discussed. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | General information about qualitative research | verbal expression and dicsussion |
| 2 | Process of qualitative research | verbal expression and dicsussion |
| 3 | Process of qualitative research | verbal expression and dicsussion |
| 4 | Deep interview | verbal expression and dicsussion |
| 5 | Document Review | verbal expression and dicsussion |
| 6 | Focus group interview | verbal expression and dicsussion |
| 7 | Observation | verbal expression and dicsussion |
| 8 | mid-term exam | |
| 9 | Discourse Analysis | verbal expression and dicsussion |
| 10 | Discourse Analysis | verbal expression and dicsussion |
| 11 | Fenomenology | verbal expression and dicsussion |
| 12 | Etnographia | verbal expression and dicsussion |
| 13 | Case study | verbal expression and dicsussion |
| 14 | Action research | verbal expression and dicsussion |
| 15 | Analysis of qualitative data | verbal expression and dicsussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Textbook, articles, presentation device | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 11 | 44 |
| b) Search in internet/Library | 4 | 13 | 52 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 5 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||