Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | AYNUR KARAKOÇ, RIZA GÜNAYDIN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To develop the skills of making an effective presentation and persuading the audience by using the visual and audio media effectively. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can Evaluating the dynamic nature of the business world will be able to prepare presentations suitable for communication purposes. |
PO-11 Easily apply the theoretical and practical knowledge obtained from school. |
Examination |
| LO-2 | Can He will be able to develop his persuasion ability. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination |
| LO-3 | Can Uses field-specific information and communication technologies. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-12 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination |
| LO-4 | Can they acquire various communication skills such as making presentations in front of the public, expressing their thoughts clearly, taking part in teamwork, and contributing to the solution of the problems encountered. |
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-9 Have the ability to work under work load, stress and pressure. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The course is aimed at providing the information and equipment that students will need while performing a presentation or conversation. In this course, information will be given about the concepts of presentation and conversation, verbal and nonverbal communication elements, the stages of preparing an effective presentation, and the process of preparing a text. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | An Overview of Effective Presentation Techniques in Public Relations | Lecture, Question-and-Answer |
| 2 | The Concept of Presentation, Characteristics of a Good Speaker and a Good Speech | Lecture, Question-and-Answer |
| 3 | Presentation Anxiety and Overcoming It | Lecture, Question-and-Answer |
| 4 | Methods and Recommendations for Reducing Presentation Anxiety | Lecture, Question-and-Answer |
| 5 | Effective Presentations and Their Characteristics | Lecture, Question-and-Answer |
| 6 | Audience and Demographic Characteristics | Lecture, Question-and-Answer |
| 7 | Socio-Psychological Characteristics of the Audience | Lecture, Question-and-Answer |
| 8 | mid-term exam | |
| 9 | Presentation Venue and Timing | Lecture, Question-and-Answer |
| 10 | Visual Representation of Information | Lecture, Question-and-Answer |
| 11 | Types of Presentations | Lecture, Question-and-Answer |
| 12 | Informative, Persuasive, and Entertaining Presentations | Lecture, Question-and-Answer |
| 13 | Preparing a Presentation File: Text Volume, Font Selection, and Color Usage | Lecture, Question-and-Answer |
| 14 | Principles of a Successful Presentation and Presentation Evaluation | Lecture, Question-and-Answer, Discussion and Critique |
| 15 | Use of Body Language | Lecture, Question-and-Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Akım, F. (2015). Halkla ilişkilerde etkili konuşma ve sunum teknikleri. İstanbul: Derin Yayıncılık. | |
| 2 | Temel Eğinli, A., Gürüz, D. (2016). Etkili sunum teknikleri. Ankara: Detay Yayıncılık | |
| Required Course instruments and materials | ||
| Computer, internet, presentation devices, written and visual sample applications. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 4 | 5 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 4 | 4 | 16 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 4 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||