Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | AYNUR KARAKOÇ, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Making students understand basic concepts and subjects of services marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can understand services marketing elements |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. |
Examination |
| LO-2 | Can explain properties of services marketing |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. |
Examination |
| LO-3 | Can do genuine research about services marketing |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. PO-12 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of service, service companies, marketing mix, the human factor and the physical evidence, demand and capacity management, service marketing, and new approache. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Services concept and characteristics of services | Teaching, Question-Answer |
| 2 | Classification of services, services and environment | Teaching, Question-Answer |
| 3 | The Concept of Product in Service Marketing | Teaching, Question-Answer |
| 4 | The Concept of Price in Service Marketing | Teaching, Question-Answer |
| 5 | The Concept of Promotion in Service Marketing | Teaching, Question-Answer |
| 6 | Distribution and Human factor in services marketing | Teaching, Question-Answer |
| 7 | Physical Evidence and Process in Services Marketing | Teaching, Question-Answer |
| 8 | mid-term exam | |
| 9 | Demand and Capacity Management in Service Marketing | Teaching, Question-Answer |
| 10 | Service Quality and Dimensions | Teaching, Question-Answer |
| 11 | Service Quality Model | Teaching, Question-Answer |
| 12 | Improvement of Service Quality | Teaching, Group work, Brainstorming, Question-Answer |
| 13 | Service Failure and Compensation | Teaching, Question-Answer |
| 14 | Student Presentation | Presentation, Question-Answer |
| 15 | Student Presentation | Presentation, Question-Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Altunışık, R. (2015). Hizmet Pazarlaması ve Stratejileri, İstanbul: Beta Yay. | |
| 2 | Öztürk, S.A. (2021). Hizmet Pazarlaması, Bursa: Ekin Yayınevi | |
| 3 | Kozak, N. & Özel. Ç.H.& Aksöz, O.A. & Eylin, A. (2019). Hizmet Pazarlaması, Ankara: Detay Yayıncılık | |
| Required Course instruments and materials | ||
| Book, projections, computer, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 5 | 10 |
| c) Performance Project | 4 | 1 | 4 |
| d) Prepare a workshop/Presentation/Report | 4 | 1 | 4 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 1 | 4 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 1 | 4 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 84 | ||