Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | RIZA GÜNAYDIN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course is to examine marketing concepts, theories, principles and practices for tourism businesses and tourism destinations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can define fundemental concepts and terms regarding tourism marketing |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. |
Examination Presentation |
| LO-2 | can practice successful tourism marketing strategies |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. PO-12 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination Presentation |
| LO-3 | can analyze consumer behaviors and reasons lying behind in Tourism |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. PO-12 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of tourism marketing, marketing environment analysis of tourism businesses, consumer bahavior in tourism, target markets in tourism, tourism product, pricing in tourism businesses, distribution systems in tourism, promotion in tourism, tourism destination marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Fundemantal concepts of Tourism Marketing | Teaching, Question-Answer |
| 2 | Fundemantal Properties of Services | Teaching, Question-Answer |
| 3 | Marketing Envrionment in Tourism Businesses | Teaching, Question-Answer |
| 4 | Consumer Behavior in Tourism | Teaching, Question-Answer |
| 5 | Segmenting, targeting and positioning in tourism | Teaching, Question-Answer |
| 6 | Tourism product | Teaching, Question-Answer |
| 7 | Pricing in Tourism businesses | Teaching, Question-Answer |
| 8 | mid-term exam | |
| 9 | Tourism Week Event | presentation, trip |
| 10 | Tourism Week Event | presentation, trip |
| 11 | Promotion in Tourism Businesses | Teaching, Question-Answer |
| 12 | Distribution and marketing channels in tourism | Teaching, Question-Answer |
| 13 | student presentations | Presentation, Question-Answer |
| 14 | student presentations | Presentation, Question-Answer |
| 15 | student presentations | Presentation, Question-Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kozak, N.(2019).Turizm pazarlaması, Detay Yayıncılık. | |
| Required Course instruments and materials | ||
| Book, Projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 10 | 20 |
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 5 | 1 | 5 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 1 | 4 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 1 | 4 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 83 | ||