Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TURİZM REHBERLİĞİ (TEZSİZ YÜKSEK LİSANS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | KORAY ÇAMLICA (koraycamlica@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To get to know the consumers who are the subjects of production and consumption and analyse the patterns of behaviour | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | State the situation and the importance of the consumers |
PO-1 Have a deeper understanding of tourism and its related fields. PO-4 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction. |
Examination Presentation |
| LO-2 | Identify the factors that determine and affect consumer behavior, understand consumer rights and environmental protection |
PO-1 Have a deeper understanding of tourism and its related fields. PO-4 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction. PO-10 Develop behaviors and competencies required for lifelong learning. PO-12 Understand and critically evaluate social and professional ethical values and behave accordingly. PO-13 Have awareness of social justice, cultural values and environmental issues. PO-14 Understand and apply national and international law, regulations and professional standards related to tourist guiding. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Consumer-Customer-Consumer Behavior Concepts Concepts and Features, Importance of Consumer Behavior in Marketing, Consumer Behavior and Marketing Strategy Relationship, Consumer Behavior Models-Explanatory Models, Consumer Behavior Models-Identifier (Modern) Models, Factors Affecting Consumer Behavior, Psychological Effects-Learning and Memory, Motivation and involvement, Sensation and Perception, Attitudes and Changing Attitudes and Emotions Socio-Cultural Influences, Group Dynamics and Solidarity Group, Social Class, Consumer Buying Process , Problem determination, assessment of terms Personality and Self, Values and Lifestyle, Purchase and post-purchase behavior | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Consumer-Customer and Consumer Behavior Concepts | Lecture, Question-Answer, Discussion |
| 2 | Importance of Consumer Behavior in Marketing- Consumer Behavior and Marketing Strategy Relationship | Lecture, Question-Answer, Discussion |
| 3 | Features of Consumer Behavior-Consumer Behavior and Strategic Marketing Management Process Relationship | Lecture, Question-Answer, Discussion |
| 4 | Factors Affecting Consumer Behavior-Psychological Factors | Lecture, Question-Answer, Discussion |
| 5 | Factors Affecting Consumer Behavior-Demographic Factors | Lecture, Question-Answer, Discussion |
| 6 | Factors Affecting Consumer Behavior-Socio-Cultural Factors | Lecture, Question-Answer, Discussion |
| 7 | Consumer Purchase Decision Process | Lecture, Question-Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Student Presentations | Project Presentation, Lecture, Question-Answer, Discussion |
| 10 | Student Presentations | Project Presentation, Lecture, Question-Answer, Discussion |
| 11 | Student Presentations | Project Presentation, Lecture, Question-Answer, Discussion |
| 12 | Student Presentations | Project Presentation, Lecture, Question-Answer, Discussion |
| 13 | Student Presentations | Project Presentation, Lecture, Question-Answer, Discussion |
| 14 | Student Presentations | Project Presentation, Lecture, Question-Answer, Discussion |
| 15 | Student Presentations | Project Presentation, Lecture, Question-Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Consumer behaviour in tourism. Yazar: S. Horner, J. Swarbrooke. Butterworth-Heinemann. Second Edition. | |
| 2 | Marketing for Hospitality and Tourism. Yazar: P. Kotler, J.T. Bowen, J.C. Makens. Pearson education. Fifth Edition. | |
| 3 | Tüketici Davranışı ve pazarlama stratejileri-Global ve genel yaklaşım. Yazar: Erdoğan Koç. Seçkin Yayıncılık.4. baskı. | |
| 4 | Tüketici Davranışları, A. Hamdi İSLAMOĞLU - Remzi ALTUNIŞIK , 3. Basım, Beta Basım Yayım , İstanbul, 2010. | |
| 5 | Turizm Davranışı, Prof.Dr. Bahattin Rızaoğlu, Detay Yayıncılık, 2012, 3. Baskı, Ankara. | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 11 | 22 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 7 | 14 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 7 | 14 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 150 | ||