Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | ANTRENöRLüK EğITIMI ANABILIM DALı YüKSEK LISANS (ÖNERILEN) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ERHAN IŞIKDEMİR (erhanisikdemir@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ÖZDEN TAŞĞIN, ŞEVKET CİHAT ÖZER, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to enable students to learn the fundamental concepts, theories, and practices of sports media and public relations; to develop effective communication strategies within sports organizations; and to professionally manage media relations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Will be able to understand the basic concepts and theories in the fields of sports media and public relations. |
PO-11 Adopts multidisciplinary approaches in sports sciences and can collaborate with other disciplines. PO-13 Acquires theoretical knowledge in sports management and organization and can apply it in the sports industry. |
Examination |
| LO-2 | Will be able to develop and implement effective public relations strategies in sports organizations. |
PO-13 Acquires theoretical knowledge in sports management and organization and can apply it in the sports industry. |
Examination |
| LO-3 | Gain the ability to establish and manage professional relationships with the media. |
PO-11 Adopts multidisciplinary approaches in sports sciences and can collaborate with other disciplines. PO-13 Acquires theoretical knowledge in sports management and organization and can apply it in the sports industry. |
Examination |
| LO-4 | They will be able to protect the reputation of the organization by determining appropriate communication strategies in crisis situations. |
PO-8 Gains knowledge in sports psychology, leadership, and motivation and can apply this knowledge while working with athletes. |
Examination |
| LO-5 | They will be able to reach the target audience by using digital and social media platforms effectively. |
PO-10 Can use digital sports technologies and data analytics to assess and improve athletes' performance. PO-11 Adopts multidisciplinary approaches in sports sciences and can collaborate with other disciplines. PO-13 Acquires theoretical knowledge in sports management and organization and can apply it in the sports industry. |
Examination |
| LO-6 | Will be able to act in accordance with ethical and legal rules in sports media and public relations practices. |
PO-10 Can use digital sports technologies and data analytics to assess and improve athletes' performance. PO-13 Acquires theoretical knowledge in sports management and organization and can apply it in the sports industry. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| This course includes the historical evolution and current role of sports media; the definition, importance, and core principles of public relations; strategies and practices of public relations within sports clubs and organizations; techniques for preparing press releases, managing media relations, and organizing press conferences; communication strategies during crises in the sports sector and approaches to maintaining institutional reputation; the use of digital platforms and social media strategies in sports media; and the instruction of ethical principles and legal regulations in sports media and public relations. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to sports media: Historical evolution and current role | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 2 | Public relations: Definition, importance, and basic principles | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 3 | Public relations strategies in sports clubs: Concepts and practices | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 4 | Preparing press releases and managing media relations | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 5 | Techniques for organizing press conferences | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 6 | Communication strategies during crises: Preserving institutional reputation | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 7 | Use of digital platforms in sports media | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 8 | mid-term exam | |
| 9 | Social media strategies and audience management | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 10 | Ethical rules in sports media and public relations | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 11 | Legal regulations and practices in sports media | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 12 | Real-world examples of public relations projects | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 13 | Developing media campaigns for sports organizations | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 14 | Project presentations and group evaluations | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 15 | General review and discussions | Lecture and Discussion, Press Release and Media Campaign Preparation, Social Media and Digital Platform Applications, Case Studies and Group Work, Project Preparation and Presentation Studies |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Yıldıran, İ., & Türksoy, A. (2021). Spor medyası ve halkla ilişkiler: Kuramdan uygulamaya. Detay Yayıncılık. | |
| 2 | Boyle, R., & Haynes, R. (2009). Power play: Sport, the media and popular culture (2nd ed.). Edinburgh University Press. | |
| Required Course instruments and materials | ||
| Computer, projector, and PowerPoint presentations, Sports media examples (newspaper clippings, interviews, social media posts), Templates for press releases, media planning, and crisis communication practices, Case studies and sample projects on public relations campaigns, Role-playing activities to improve media relations and communication skills, | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 10 | 2 | 20 |
| b) Search in internet/Library | 10 | 2 | 20 |
| c) Performance Project | 10 | 1 | 10 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 9 | 1 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 14 | 4 | 56 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 159 | ||