Learning Outcomes |
PO |
MME |
The students who succeeded in this course: |
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LO-1 |
Define digital transformation, digital technologies and experience management; gain basic knowledge about the applications of these topics in sport management. |
PO-10 Can use digital sports technologies and data analytics to assess and improve athletes' performance.
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Examination |
LO-2 |
Explain the strategic role of digital transformation and experience management in sport management and gain basic knowledge about the effective planning, design and management of these processes. |
PO-10 Can use digital sports technologies and data analytics to assess and improve athletes' performance. PO-14 Can utilize educational technologies to develop digital and innovative teaching models in sports sciences.
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Examination |
LO-3 |
Analyze and solve problems/cases related to digital transformation and experience management in sport management. |
PO-10 Can use digital sports technologies and data analytics to assess and improve athletes' performance.
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Examination |
LO-4 |
To be able to carry out an assignment and/or project related to digital transformation and experience management in sports management individually or as a team; to be able to analyze the results obtained. |
PO-3 Can effectively carry out data collection, analysis, and reporting processes related to sports sciences. PO-10 Can use digital sports technologies and data analytics to assess and improve athletes' performance.
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Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents |
Within the scope of the course, basic concepts and strategies of digital transformation and experience management, digital business models, digital business processes, introduction of digital technologies (in two parts), digital transformation planning and transformation process, effective management of the transformation process, digital transformation applications in sports management, experience management basics, effective experience management design, experience management applications in sports management, ethical, social and security dimensions of digital transformation and experience management will be discussed, midterm exams will be held and project presentations will be made.
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Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Digital transformation and experience management: Core concepts and strategies |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
|
2 |
Digital business models and their applications in sports management |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
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3 |
Planning and managing digital business processes |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
|
4 |
Introduction to digital technologies: Big data and the Internet of Things |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
|
5 |
Introduction to digital technologies: Artificial intelligence and augmented reality |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
|
6 |
Planning and executing digital transformation processes |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
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7 |
Applications of digital transformation in sports management |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
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8 |
mid-term exam |
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9 |
Fundamentals of experience management and effective experience design |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
|
10 |
Experience management applications in sports management |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
|
11 |
Ethical, social, and security aspects of digital transformation and experience management |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
|
12 |
Case analysis on digital transformation in sports management |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
|
13 |
Team or individual project work: Planning and execution |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
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14 |
Project presentations and evaluation |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
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15 |
General review and discussion |
Lecture and Discussion, Applied Technology Introductions, Case Analysis and Problem Solving, Group Work and Project Development, Technology Assisted Presentations
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16 |
final exam |
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Recommend Course Book / Supplementary Book/Reading |
Required Course instruments and materials |
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