Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to interpret the importance and scope of marketing communications, to explain the communication concept and process, to describe marketing communication and its tools. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can interpret the importance and scope of marketing communications: |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-6 Work effectively both independently and with the others. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Oral Examination |
| LO-2 | can define the importance of marcom for corporates and consumers |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-6 Work effectively both independently and with the others. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Oral Examination Presentation |
| LO-3 | can desciribe advertising, public relations and publicity, sales promotion and personal selling as promotion mix of companies |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-6 Work effectively both independently and with the others. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-10 Have the ability to work under work load, stress and pressure. PO-12 Assist colleagues contribute to junior’s developments through continued education. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-16 Assist colleagues by doing the tasks apart from their own in extraordinary situations. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Oral Examination Presentation |
| LO-4 | can debate IMC and its importance for corporates. |
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Oral Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Communication, marketing communications, public relations, advertising, sales promotion, personal selling, direct marketing, internet marketing, corporate identity, sponsorship, media planning, brand management, integrated marketin communications | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Communication | Lecture, Question & Answer |
| 2 | Marketing Communications | Lecture, Question & Answer |
| 3 | Public relations | Lecture, Question & Answer, case study |
| 4 | Advertising | Lecture, Question & Answer, sample evaluation, case study |
| 5 | Advertising | Lecture, Question & Answer, case study |
| 6 | Sales promotion | Lecture, Question & Answer, brain Storming |
| 7 | Personal Selling | Lecture, Question & Answer, Group Work |
| 8 | mid-term exam | |
| 9 | Direct Marketing | Lecture, Question & Answer |
| 10 | Internet Marketing | Lecture, Question & Answer, Practice, brain Storming |
| 11 | Corporate identity | Lecture, Question & Answer |
| 12 | Sponsorship | Lecture, Question & Answer, brain Storming |
| 13 | Media planning | Lecture, Question & Answer |
| 14 | Brand management | Lecture, Question & Answer, case study |
| 15 | Integrated Marketin Communications | Lecture, Question & Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Odabaşı, Yavuz; Mine Oyman (2001); Pazarlama İletişimi Yönetimi, Mediacat Yayınları, İstanbul. | |
| 2 | Taşoğlu, Nihal Paşalı (2009); Pazarlama İletişimi, Detay Yayıncılık, Ankara | |
| Required Course instruments and materials | ||
| Projection, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 4 | 14 | 56 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||