Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | TOURISM AND HOTEL MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İREM BOZKURT (irembozkurt@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | İREM BOZKURT, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To know the basic concepts related to tourism marketing Market segmentation in tourism enterprises and understanding the market and marketing strategies. To understand the tourism marketing mix elements and marketing research. To be able to define tourism marketing environment. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Have information about tourism marketing |
PO-1 Describe the basic concepts concerning tourism and hotel management PO-13 Know and take active charge in applications as to menu planning, food production, cuisine services management, services, banquet organization applications made under food&beverage department in hotel managements. PO-15 Attend teamwork as a team member in sales-marketing, congress and fair organizations. |
Examination |
| LO-2 | Have information about Tourism Marketing environment |
PO-1 Describe the basic concepts concerning tourism and hotel management PO-2 Know the legal arrangements and professional standards in the field of tourism and hotel management. PO-3 Know the internal and external environmental factors which have an effect on tourism and hotel management. |
Examination |
| LO-3 | Have knowledge about product, price, distribution and promotion in tourism |
PO-3 Know the internal and external environmental factors which have an effect on tourism and hotel management. PO-9 With the theoretical and practical experience obtained, they are able to analyze and provide solutions to the problems encountered of the sector. PO-15 Attend teamwork as a team member in sales-marketing, congress and fair organizations. |
Examination |
| LO-4 | Knows new methods related to tourism marketing |
PO-1 Describe the basic concepts concerning tourism and hotel management PO-4 Know how to organize and provide accommodation, food&beverage and other services served in hotel managements. PO-22 Follow vocational innovations and improve themselves constantly on a continued basis. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts related to marketing and tourism marketing. Market segmentation in tourism enterprises, marketing and marketing srrategies Tourism marketing mix elements and marketing research | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic Concepts of Marketing and Tourism Marketing | Lecture, discussion and question-answer |
| 2 | Touristic Product Concept, Components and Features | Lecture, discussion and question-answer |
| 3 | Basic Functions and Characteristics of Marketing and Tourism Marketing Concepts | Lecture, discussion and question-answer |
| 4 | Tourism System (Relationship of Leisure, Recreation and Tourism) | Lecture, discussion and question-answer |
| 5 | Tourism Marketing Mix Elements | Lecture, discussion and question-answer |
| 6 | Marketing Approaches | Lecture, discussion and question-answer |
| 7 | Marketing Information System | Lecture, discussion and question-answer |
| 8 | mid-term exam | |
| 9 | Macro Environmental Factors in Tourism Marketing | Lecture, discussion and question-answer |
| 10 | Micro Environmental Factors in Tourism Marketing | Lecture, discussion and question-answer |
| 11 | Tourist Typologies in the Tourism Market | Lecture, discussion and question-answer |
| 12 | Purchasing Decision Process | Lecture, discussion and question-answer |
| 13 | Market Segmentation | Lecture, discussion and question-answer |
| 14 | Target Market Selection and Strategies | Lecture, discussion and question-answer |
| 15 | Positioning | Lecture, discussion and question-answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kozak, N .(2006). Turizm Pazarlaması. Ankara: Detay Yayıncılık. | |
| 2 | Meydan Uygur, S. (2007). Turizm Pazarlaması, Ankara: Detay Yayıncılık. | |
| 3 | Kotler, P. (2000). Marketing Management. London: Printice Hall. | |
| Required Course instruments and materials | ||
| Course notes and supplementary books | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 10 | 20 |
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 6 | 6 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 98 | ||