Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / İŞL-527 - BUSINESS ADMINISTRATION

Code: İŞL-527

Course Title: CONSUMER BEHAVIOR

Theoretical+Practice: 3+0

ECTS: 6

Year/Semester of Study

1 / Fall Semester

Level of Course

2nd Cycle Degree Programme

Type of Course

Optional

Department

BUSINESS ADMINISTRATION

Pre-requisities and Co-requisites

None

Mode of Delivery

Face to Face

Teaching Period

14 Weeks

Name of Lecturer

NEŞE ACAR (neseacar@nevsehir.edu.tr)

Name of Lecturer(s)

Language of Instruction

Turkish

Work Placement(s)

None

Objectives of the Course

To gain knowledge and skills on issues related to consumer behaviors, how we behave as consumers in different environments and how we demonstrate our commitment to the purchase decision.

Learning Outcomes		PO	MME
The students who succeeded in this course:
LO-1	They can explain the concept of consumer behavior.	PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.	Examination
LO-2	They can explain the factors affecting consumer behavior.	PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.	Examination Presentation
LO-3	They can explain the buying decision process of consumers.	PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.	Examination Presentation
LO-4	They can say properties of consumer behavior.	PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.	Examination
PO: Programme Outcomes MME:Method of measurement & Evaluation

Course Contents
This course involves, the concept of consumer behavior and properties, the importance of consumer behavior in marketing, general model of consumer behavior, factors affecting consumer behavior and buying decision process of consumers.
Weekly Course Content
Week	Subject	Learning Activities and Teaching Methods
1	The concept of consumer behavior and properties.	Lecturing,question-answer.
2	The importance of consumer behavior in marketing.	Lecturing,discussion.
3	General model of consumer behavior.	Lecturing,question-answer.
4	Psychological factors affecting consumer behavior.	Lecturing,discussion.
5	Psychological factors affecting consumer behavior.	Lecturing,discussion.
6	Psychological factors affecting consumer behavior.	Lecturing,discussion.
7	Demographic factors affecting consumer behavior.	Lecturing,discussion.
8	mid-term exam
9	Socio-cultural factors affecting consumer behavior.	Lecturing,discussion.
10	Socio-cultural factors affecting consumer behavior.	Lecturing,discussion.
11	Buying decision process of consumers.	Lecturing,question-answer.
12	Buying decision process of consumers.	Lecturing,question-answer.
13	Student presentations.	Presentation.
14	Student presentations.	Presentation.
15	Student presentations.	Presentation.
16	final exam
Recommend Course Book / Supplementary Book/Reading
1	ODABAŞI, Yavuz ve Gülfidan Barış, (2003), Tüketici Davranışı, İstanbul: MediaCat Yayınları, İkinci Basım.
2	DURMAZ, Yakup, (2008), Tüketici Davranışı, Ankara: Detay Yayıncılık.
3	Odabaşı, Yavuz, (2001), Tüketim Kültürü İstanbul: Sistem Yayıncılık.
Required Course instruments and materials
Lecture notes and projection machine.

Assessment Methods
Type of Assessment	Week	Hours	Weight(%)
mid-term exam	8	1	40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation	13,14,15	3	30
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam	16	1	30

Student Work Load
Type of Work	Weekly Hours	Number of Weeks	Work Load
Weekly Course Hours (Theoretical+Practice)	3	14	42
Outside Class
a) Reading	4	14	56
b) Search in internet/Library	3	14	42
c) Performance Project			0
d) Prepare a workshop/Presentation/Report	3	3	9
e) Term paper/Project			0
Oral Examination			0
Quiz			0
Laboratory exam			0
Own study for mid-term exam	3	3	9
mid-term exam	1	1	1
Own study for final exam	4	5	20
final exam	1	1	1
			0
			0
Total work load;			180