Learning Outcomes |
PO |
MME |
The students who succeeded in this course: |
|
|
LO-1 |
It can explain the basic concepts of integrated marketing communication. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
|
Examination |
LO-2 |
He can say the definition, objectives and characteristics of integrated marketing communication. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
|
Examination |
LO-3 |
Integrated marketing communication can explain mixed elements. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance PO-18 Use research methods and techniques for writing a thesis or doing scientific research.
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Presentation |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents |
The content of this course includes the concept of communication, the concept of integrated marketing communication, communication elements, integrated marketing communication mixed elements.
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Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Explaining the purpose, content, course plans and studies to be done. |
Lecturing. |
2 |
Definition of the concept of communication and communication process. |
Lecturing, discussion. |
3 |
The definition, objectives and characteristics of the concept of integrated marketing communication. |
Lecturing, discussion. |
4 |
Integrated marketing communication mixed elements-product. |
Lecturing, discussion. |
5 |
Integrated marketing communication mixed elements-product. |
Lecturing, discussion. |
6 |
Integrated marketing communication mixed elements-price. |
Lecturing, discussion. |
7 |
Integrated marketing communication mixed elements-place. |
Lecturing, discussion. |
8 |
mid-term exam |
|
9 |
Integrated marketing communication mixed elements-promotion-advertisement. |
Lecturing, discussion. |
10 |
Integrated marketing communication mixed elements-promotion-sales development. |
Presentation, discussion, question-answer methods. |
11 |
Integrated marketing communication mixed elements-promotion-personal selling. |
Presentation, discussion, question-answer methods. |
12 |
Integrated marketing communication mixed elements-promotion-public relations. |
Presentation, discussion, question-answer methods. |
13 |
Integrated marketing communication mixed elements-promotion-Direct Marketing |
Presentation, discussion, question-answer methods. |
14 |
Integrated marketing communication mixed elements-Internet. |
Presentation, discussion, question-answer methods. |
15 |
Integrated marketing communication mixed elements-Social Media. |
Presentation, discussion, question-answer methods. |
16 |
final exam |
|
Recommend Course Book / Supplementary Book/Reading |
1 |
Odabaşı, Y. ve Mine Oyman (2013), "Pazarlama İletişimi Yönetimi",Mediacat Yayıncılık |
Required Course instruments and materials |
Lecture notes and computer. |