Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / İŞL-526 - BUSINESS ADMINISTRATION

Code: İŞL-526 Course Title: INTEGRATED MARKETING COMMUNICATION Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department BUSINESS ADMINISTRATION
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer BURCU GÜLSEVİL BELBER (bbelber@nevsehir.edu.tr)
Name of Lecturer(s) EMİR ERDEN,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The aim of this course, to be able to comprehend the concepts of communication and integrated marketing communication, the elements of communication, the mixed elements of integrated marketing communication.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 It can explain the basic concepts of integrated marketing communication. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
Examination
LO-2 He can say the definition, objectives and characteristics of integrated marketing communication. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
Examination
LO-3 Integrated marketing communication can explain mixed elements. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance
PO-18 Use research methods and techniques for writing a thesis or doing scientific research.
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The content of this course includes the concept of communication, the concept of integrated marketing communication, communication elements, integrated marketing communication mixed elements.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Explaining the purpose, content, course plans and studies to be done. Lecturing.
2 Definition of the concept of communication and communication process. Lecturing, discussion.
3 The definition, objectives and characteristics of the concept of integrated marketing communication. Lecturing, discussion.
4 Integrated marketing communication mixed elements-product. Lecturing, discussion.
5 Integrated marketing communication mixed elements-product. Lecturing, discussion.
6 Integrated marketing communication mixed elements-price. Lecturing, discussion.
7 Integrated marketing communication mixed elements-place. Lecturing, discussion.
8 mid-term exam
9 Integrated marketing communication mixed elements-promotion-advertisement. Lecturing, discussion.
10 Integrated marketing communication mixed elements-promotion-sales development. Presentation, discussion, question-answer methods.
11 Integrated marketing communication mixed elements-promotion-personal selling. Presentation, discussion, question-answer methods.
12 Integrated marketing communication mixed elements-promotion-public relations. Presentation, discussion, question-answer methods.
13 Integrated marketing communication mixed elements-promotion-Direct Marketing Presentation, discussion, question-answer methods.
14 Integrated marketing communication mixed elements-Internet. Presentation, discussion, question-answer methods.
15 Integrated marketing communication mixed elements-Social Media. Presentation, discussion, question-answer methods.
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Odabaşı, Y. ve Mine Oyman (2013), "Pazarlama İletişimi Yönetimi",Mediacat Yayıncılık
Required Course instruments and materials
Lecture notes and computer.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation 10-15 1 30
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 30

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 4 14 56
       b) Search in internet/Library 3 14 42
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 3 3 9
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 3 9
mid-term exam 1 1 1
Own study for final exam 4 5 20
final exam 1 1 1
0
0
Total work load; 180