Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | EMİR ERDEN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course analyze to ethical problems in marketing decisions and offer ethical marketing perspective to it | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can be identify ethical issues in terms of marketing mix |
PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. |
Examination Presentation |
| LO-2 | Can perform the original work on ethics |
PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them. |
Examination Presentation |
| LO-3 | Can explain ethical standards and codes, |
PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. |
Examination |
| LO-4 | Can define ethical marketing. |
PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Ethics, morality and ethics in marketing concepts, social responsibility and marketing ethics, strategic marketing management ethics and ethical codes,target market selection, product, price promotion, supply chain management and ethics. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Ethics, morality and the concept of marketing ethics | Lecture and question-answer method |
| 2 | Marketing ethics and social responsibility | Lecturing, question-answer and discussion method |
| 3 | Ethics in the process of strategic marketing | Lecturing, question-answer and discussion method |
| 4 | Marketing management and ethics | Lecturing, question-answer |
| 5 | Code of ethics | Lecturing, question-answer and discussion method |
| 6 | Ethical problems in the selection of the target market | Lecturing, question-answer and discussion method |
| 7 | Do the work based on the ethical issues of marketing mix elements | Seminar presentation |
| 8 | mid-term exam | |
| 9 | Product decisions and ethics | Lecturing, question-answer and discussion method |
| 10 | Promotion decisions and ethics: the ethical ad | Lecturing, question-answer and discussion method |
| 11 | Ethical personal selling and sales promotion Ethical personal selling and sales promotion | Lecturing, question-answer and discussion method |
| 12 | Public relations and ethic | Lecturing, question-answer and discussion method |
| 13 | Ethical supply chain management | Lecturing, question-answer and discussion method |
| 14 | Consumer ethics | Lecturing, question-answer and discussion method |
| 15 | To do original work on a topic related to marketing ethics | Seminar presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Ay, C.. ve Diğerleri(editör), Pazarlamada Etik Yaklaşımlar, Detay yayıncılık, Ankara, 2010 | |
| 2 | Ural,T., İşletme ve Pazarlama Etiği, Detay Yay., Ankara, 2003 | |
| Required Course instruments and materials | ||
| Projection, textbooks, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 3 | 10 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 5 | 5 | 25 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 5 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 175 | ||