Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM GUIDING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BURCU GÜLSEVİL BELBER (bbelber@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course is to increase students' knowledge and achievements about publicity and sales promotion in tourism | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students who have successfully completed this course:Can explain the methods of publicity and promotion in tourism |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-10 Understand and apply management theories and practices in order to effectively run a travel business. PO-16 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-18 Improve themselves gradually both professionally and personally, take responsibility for independent learning and demonstrate it. |
Examination |
| LO-2 | Can inform about techniques of publicity and promotion in tourism |
PO-4 Communicate verbally, non-verbally and in writing effectively and demonstrate effective presentation skills. PO-9 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction. PO-16 Describe, synthesize, analyze, interpret and evaluate data and information professionally. |
Examination |
| LO-3 | Can comment on Turkey's tourism publicity activities |
PO-5 Understand and apply group management principles. PO-9 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction. PO-16 Describe, synthesize, analyze, interpret and evaluate data and information professionally. |
Examination |
| LO-4 | can explain the importance of ICT in tourism publicity and promotion |
PO-7 Demonstrate effective use of both basic and professional information and communication technologies and software. PO-9 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction. PO-16 Describe, synthesize, analyze, interpret and evaluate data and information professionally. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Publicity, promotion, sales promotion and related concepts, publicity and sales promotion activities in tourism | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Publicity concept and other related concepts | Method of telling |
| 2 | Publicity plan and its content | Method of telling |
| 3 | Publicity in the tourism industry | Method of telling |
| 4 | Publicity tools in the tourism | Method of telling |
| 5 | Publicity tools in the tourism | Method of telling |
| 6 | Rules for publicity in the tourism | Method of telling |
| 7 | Examples for publicity activities of Turkey | Method of telling |
| 8 | mid-term exam | |
| 9 | Marketing mix in tourism | Method of telling |
| 10 | Marketing mix in tourism | Method of telling |
| 11 | Sales promotion's place in marketing mix | Method of telling |
| 12 | The role of advertising in sales promotion and its properties | Method of telling |
| 13 | The role of personal selling in sales promotion and its properties | Method of telling |
| 14 | The role of public relations in sales promotion and its properties | Method of telling |
| 15 | General evaluation | Method of telling |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Rızaoğlu, Bahattin (2003), Turizmde Tanıtma, Aydın:Kartal Ofset Matbaacılık | |
| Required Course instruments and materials | ||
| internet, books, articles, course notes | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 10 | 30 |
| b) Search in internet/Library | 5 | 10 | 50 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 5 | 5 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 5 | 5 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||