Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM GUIDING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EBRU GÜNEREN (ebruguneren@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course is designed to focus on the behavioral concepts and theories that have been found useful for understanding consumer behavior in tourism industry and their potential applications in the development of marketing strategy. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can explain the factors affecting consumer behavior in tourism |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-17 Work effectively both independently and with others. PO-18 Improve themselves gradually both professionally and personally, take responsibility for independent learning and demonstrate it. |
Examination |
| LO-2 | can discuss the factors affecting consumer behavior in tourism |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-17 Work effectively both independently and with others. PO-18 Improve themselves gradually both professionally and personally, take responsibility for independent learning and demonstrate it. |
Examination |
| LO-3 | can explain the basic theories related to purchasing decision process |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-17 Work effectively both independently and with others. PO-18 Improve themselves gradually both professionally and personally, take responsibility for independent learning and demonstrate it. |
Examination |
| LO-4 | can define the consumer typologies in tourism. |
PO-1 At the end of the programme the students should be able to: Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-17 Work effectively both independently and with others. PO-18 Improve themselves gradually both professionally and personally, take responsibility for independent learning and demonstrate it. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Concepts and theories in the social sciences, particularly social psychology, cognitive psychology, sociology and cultural anthropology will be emphasized throughout this course with special reference to selected tourism and tourist related topics. These topics include attitude formation and change, information processing, learning, group influences, choice behavior and cross-cultural consumer behavior. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to consumer behavior | Narrative Method |
| 2 | Learning and memory | Narrative Method |
| 3 | Attitude and personality | Narrative Method |
| 4 | Values and lifestyle | Narrative Method |
| 5 | Group dynamics, family and societal environment | Narrative Method |
| 6 | Motivation | Narrative Method |
| 7 | Consumer typologies in tourism | Narrative Method |
| 8 | mid-term exam | |
| 9 | Tourism markets and consumer characteristics | Narrative Method |
| 10 | Buying decision process | Narrative Method |
| 11 | Culture and consumer behavior | Narrative Method |
| 12 | Consumer behavior and marketing mix | Narrative Method |
| 13 | Consumer behavior and marketing strategy | Narrative Method |
| 14 | Consumer behavior and market segmentation | Narrative Method |
| 15 | Post-purchasing behavior | Narrative Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Horner, S., & Swarbrooke, J. (2016). Consumer behaviour in tourism. Routledge. | |
| 2 | Koç, E. (2016). Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım: pazarlama ve tüketici davranışı kavramlarının İngilizceleriyle. Seçkin Yayıncılık. | |
| Required Course instruments and materials | ||
| Horner, S., & Swarbrooke, J. (2016). Consumer behaviour in tourism. Routledge. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 2 | 13 | 26 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 3 | 6 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 6 | 3 | 18 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||