Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GAMZE ÇOBAN (gamzecoban@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective of this course is to inform students on basic public relations concepts, qualities that public relation experts should possess, and tasks that public relation experts need to perform. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can explain the concept of public relations and related concepts |
PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-7 Apply knowledge to the solution of familiar and unfamiliar problems. PO-10 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, management, and marketing. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. |
Examination |
| LO-2 | know how a business should manage probable crises and problems. |
PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-7 Apply knowledge to the solution of familiar and unfamiliar problems. PO-10 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, management, and marketing. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. |
Examination |
| LO-3 | know how corporate image should be created and improved. |
PO-2 Have a comprehensive and systematic understanding of concepts, principles, theories and facts related to tourism management and similar disciplines. PO-7 Apply knowledge to the solution of familiar and unfamiliar problems. PO-10 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, management, and marketing. PO-11 Understand and apply management theories and practices in order to effectively run a hospitality and tourism operation. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definition of public relations, goals of public relations, public relations process, historical development of public relations, guerrilla public relations, personal sales, advertising, corporate advertising, sales development/sales promotions, public relations and marketing, proactive and reactive public relations, public relations models, public relations and communication (press relations, etc.), event management, sponsorship, crisis management, problem management, corporate image, reputation and identity, lobbying, propaganda | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definitions of public relations, proactive and reactive public relations, Guerrilla public relations, | Lecturing method, Question-Answer, Discussion |
| 2 | Public relations and similar disciplines | Lecturing method, Question-Answer, Discussion |
| 3 | Fields of application in public relations | Lecturing method, Question-Answer, Discussion |
| 4 | Historical development of public relations | Lecturing method, Question-Answer, Discussion |
| 5 | Public relations and communication | Lecturing method, Question-Answer, Discussion |
| 6 | Strategic management in public relations | Lecturing method, Question-Answer, Discussion |
| 7 | Tools and methods used in public relations | Lecturing method, Question-Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Public relations models | Lecturing method, Question-Answer, Discussion |
| 10 | Internal (Intra-organizational) public relations | Lecturing method, Question-Answer, Discussion |
| 11 | Marketing-oriented public relations | Lecturing method, Question-Answer, Discussion |
| 12 | Strategic management in public relations: Crisis management | Lecturing method, Question-Answer, Discussion |
| 13 | Strategic management in public relations: Problem management | Lecturing method, Question-Answer, Discussion |
| 14 | Strategic management in public relations: Reputation management, corporate social responsibility, sponsorship and lobbying | Lecturing method, Question-Answer, Discussion |
| 15 | Case analyses | Lecturing method, Question-Answer, Discussion, Case Analysis |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Balta Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir? Beta Basım Yayım | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 11 | 22 |
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 3 | 6 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||