Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS MANAGEMENT (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | AYLİN ALKAYA (aylin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Making students understand basic concepts and subjects of marketing research. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can produce analytical solutions to the problems of marketing |
PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. |
Presentation |
| LO-2 | Can apply the research process |
PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. |
Presentation |
| LO-3 | Can define the concepts related to the research process. |
PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-12 The candidate can follow the scientific, technological, social and cultural developments in an academic and professional way and contribute to the relevant issues and processes. |
Examination |
| LO-4 | Can explain sampling methods. |
PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress. PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definition and types of marketing research, marketing research process and errors, secondary and primary sources of marketing research, data collection tools, scaling and grading, the concepts of sampling and sampling process, sampling methods, choice of sample size , data preparation techniques, hypothesis testing and cross-tables, regression analysis, correlation analysis. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition and types of marketing research | Lecturing, question-answer method |
| 2 | Marketing research process and errors | Lecturing, question-answer method |
| 3 | Secondary sources of marketing research | |
| 4 | Primary sources of marketing research | Lecturing, question-answer method |
| 5 | Data collection tools: The process of survey and observation | Lecturing, question-answer method |
| 6 | Scaling and grading | Lecturing, question-answer method |
| 7 | The concepts of sampling and sampling process | Lecturing, question-answer method |
| 8 | mid-term exam | |
| 9 | Sampling methods | Lecturing, question-answer method |
| 10 | Selection of sample size, mean, frequency distribution, reliability | Lecturing, question-answer method |
| 11 | Hypothesis test and chi-square and t-test | Lecturing, question-answer method, displaying on SPSS. |
| 12 | Correlation and Regression analysis and SPSS applications | Lecturing, question-answer method, displaying on SPSS. |
| 13 | Factor analysis and SPSS applications | Lecturing, question-answer method, displaying on SPSS. |
| 14 | Variance analysis and SPSS applications | Lecturing, question-answer method, displaying on SPSS. |
| 15 | Prepare and present a research project related to marketing problems | Project / Seminar presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Nakip, M., Pazarlama Araştırmaları: SPPSS Destekli, Seçkin yay., Ankara 2009. | |
| 2 | Altunışık, R. ve diğerleri, Sosyal Bilimlerde Araştırma Yöntemleri, Sakarya 2013 | |
| Required Course instruments and materials | ||
| Textbook, SPSS software, computer, projection, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 30 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 5 | 10 | 50 |
| b) Search in internet/Library | 3 | 8 | 24 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 6 | 18 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 6 | 24 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||