Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS MANAGEMENT (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course is to develop a solid foundation in retailers marketing management issue. In this context, give information to students about retailing world, information systems in retailing, management strategies, marketing communication, product and store management and etc. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | They can define fundemantal concepts about retailing |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. |
Examination Presentation |
| LO-2 | They can categorize retailers |
PO-9 As a good academician and researcher, the candidate can learn to look critically to new subjects, to new developments in the field of Business Administration, to related other topics. Also, he/she can improve his/her questioning and exploratory aspects. |
Examination Presentation |
| LO-3 | They can show methods and techniques in opening retailer store and place choice |
PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. |
Examination Presentation |
| LO-4 | They can explain assortment in retailing |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Introduction to retailing, Categorizing retailers, Micro and macro environmental factors affecting retailing, Electronic retailing and it’s differences from traditional retailing, Consumer behavior in retailing setting; consumers’ reasons to buy and purchase decision process, Strategic retailing and retailing management strategies, Deciding on retailer store launchmen and choice of place, Product management in retailers, category planning and procurement, Procurement budget in retailer stores and strategic retailers planning process, Supply chain and logistic management in retailer firms, Pricing methods in Retailer store, Marketing communication in retailers- retailer marketing communication mix, planning retailers marketing communication program, Physical planning in retailers and store atmosphere, Customer Services in retailer businesses and services retailing, Customer Services in retailer businesses and services retailing | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to retailing | (Teaching/Question&Answers) |
| 2 | Categorizing retailers | (Teaching/Question&Answers) |
| 3 | Micro and macro environmental factors affecting retailing | (Teaching/Question&Answers) |
| 4 | Electronic retailing and it’s differences from traditional retailing | (Teaching/Question&Answers) |
| 5 | Consumer behavior in retailing setting; consumers’ reasons to buy and purchase decision process | (Teaching/Question&Answers) |
| 6 | Strategic retailing and retailing management strategies | (Teaching/Question&Answers) |
| 7 | The location decision of retailer stores | (Teaching/Question&Answers) |
| 8 | mid-term exam | |
| 9 | Product management in retailers, category planning and procurement | (Teaching/Question&Answers) |
| 10 | Retailers budget and strategic planning process of buying | (Teaching/Question&Answers) |
| 11 | The supply chain and logistics management in retailers | (Teaching/Question&Answers) |
| 12 | Retailer store pricing policies and methods | (Teaching/Question&Answers) |
| 13 | Retail marketing communications (marketing communication mix, retail marketing communications program planning) | (Teaching/Question&Answers) |
| 14 | Physical planning and store atmosphere in retailers | (Teaching/Question&Answers) |
| 15 | Customer services in retailer and service retailing | (Teaching/Question&Answers) |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | TEK Ö. BAYBARS, PERAKENDE PAZARLAMA YÖNETİMİ İZMİR. | |
| Required Course instruments and materials | ||
| Textbooks, projector, computer, white board | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 8 | 6 | 48 |
| b) Search in internet/Library | 5 | 3 | 15 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 8 | 5 | 40 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 4 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 179 | ||