Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS MANAGEMENT (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BURCU GÜLSEVİL BELBER (bbelber@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To be able to comprehend the definition of advertising, its aims, history and types, to comprehend the works before the preparation of advertisement, to comprehend the meanings of signs, symbols, titles, brands, tools and slogans used in advertising, advertising budget, measure the effectiveness of advertising, to give information about the institutions and organizations related to advertising, consumer protection and information about competition. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. |
Examination |
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| LO-2 |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress. PO-9 As a good academician and researcher, the candidate can learn to look critically to new subjects, to new developments in the field of Business Administration, to related other topics. Also, he/she can improve his/her questioning and exploratory aspects. |
Examination Presentation |
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| LO-3 |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. PO-6 The candidate can discuss the new information in the field of business in a systematic manner, and can gain high level skills about research methods in the field. PO-13 The candidate can identify social, scientific, managerial and ethical problems that are encountered in the field of academic and professional business life, and can analyze and solve them, and contribute to the development of values related to such issues. |
Examination |
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| LO-4 |
PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level. PO-9 As a good academician and researcher, the candidate can learn to look critically to new subjects, to new developments in the field of Business Administration, to related other topics. Also, he/she can improve his/her questioning and exploratory aspects. PO-13 The candidate can identify social, scientific, managerial and ethical problems that are encountered in the field of academic and professional business life, and can analyze and solve them, and contribute to the development of values related to such issues. |
Examination |
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| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course covers the definition of advertising, its objectives, history and types, studies before the preparation of the advertisement, signs, symbols, titles, brands, tools and slogans used in advertising, advertising budget, measurement of the effectiveness of advertising, institutions and organizations related to advertising, consumer protection and competition. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition of advertising, advertising history in the world and Turkey. | Lectures and Presentations |
| 2 | The aims of advertising. | Lectures and Presentations |
| 3 | Advertising types | Lectures and Presentations |
| 4 | Advertising types | Lectures and Presentations |
| 5 | Studies before the preparation of the advertisement | Lectures and Presentations |
| 6 | Signs, symbols, titles, brands, tools and slogans used in advertising. | Lectures and Presentations |
| 7 | Signs, symbols, titles, brands, tools and slogans used in advertising. | Lectures and Presentations |
| 8 | mid-term exam | |
| 9 | Advertising budget. | Lectures and Presentations |
| 10 | Measuring the effectiveness of advertising | Lectures and Presentations |
| 11 | Advertising related institutions and organizations | Lectures and Presentations |
| 12 | Consumer protection and competition. | Lectures and Presentations |
| 13 | Student Presentations. | Lectures and Presentations |
| 14 | Student Presentations. | Lectures and Presentations |
| 15 | Student Presentations. | Lectures and Presentations |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | AVŞAR, Zakir, Müge ELDEN, (2005), Reklam ve Reklam Mevzuatı, Ankara: Piramit Yayıncılık. | |
| 2 | KOCABAŞ, Füsun, Müge ELDEN, (2004), Reklamcılık-Kavramlar, Kararlar, Kurumlar, İstanbul: İletişim Yayınları. | |
| 3 | DILLON, Jack, (1998), Reklamcı, Ankara: MediaCat Yayınları. | |
| Required Course instruments and materials | ||
| Textbook, projections, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 13,14,15 | 1 | 30 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 30 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 14 | 56 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||