Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | GRAPHIC DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÜLŞAH BİLGİN (gbilgin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | PINAR GÜNGÜR, BÜLENT BİLGİN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To teach Advertising, advertising promotion, types, purposes, advertising relationships graphic arts, advertising, advertising media and analysis methods. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can knows the advertising by definition, advertising, the history at Turkey and World, advertising’s objectives, advertising, relationship with other disciplines, the economic and social effects of advertising. |
PO-19 Can gain research competency. PO-28 Can gain knowledge of basic professional language with basic concepts and definitions of professional competencies. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-2 | Can knows the advertising’s functions, the advertising’s classification (types), the benefits of advertising, the advertising process. |
PO-22 Can transfer their knowledge, skills, ideas and recommendations that they get related to their field. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-3 | Can knows advertising media, advertising media selection, the types of advertising media and ıts properties. |
PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-4 | Can knows the concept of advertising campaign, the formation process of advertising campaign |
PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-5 | Can determine , research and situation analysis at formation process of advertising campaign, the objectives of campaign. |
PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-6 | Can determine the campaign’s strategy. |
PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-7 | Can knows to determining the methods of advertising budget and the campaign's budget |
PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-8 | Can make the implementation and evaluation of advertising campaign, creative works and items (message, title, slogan, text) in advertising campaign. |
PO-22 Can transfer their knowledge, skills, ideas and recommendations that they get related to their field. PO-37 Can know advertising design and implementation process. |
Examination Performance Project |
| LO-9 | Can knows advertising and creativity, the basic creative strategies used in advertising campaigns. |
PO-20 Can use at least on Europe Computer Using License level together with information technologies and communication Technologies that require his/her own field. PO-22 Can transfer their knowledge, skills, ideas and recommendations that they get related to their field. PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-10 | Can prepare the production work at print advertising vehicles and media text in print advertising. |
PO-19 Can gain research competency. PO-22 Can transfer their knowledge, skills, ideas and recommendations that they get related to their field. PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-11 | Can production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. |
PO-19 Can gain research competency. PO-22 Can transfer their knowledge, skills, ideas and recommendations that they get related to their field. PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-12 | Can knows the measure of advertising effectiveness, advertising pre-event measurement methods and measurement methods to the advertising after the event. |
PO-19 Can gain research competency. PO-22 Can transfer their knowledge, skills, ideas and recommendations that they get related to their field. PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-13 | Can knows the Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. |
PO-19 Can gain research competency. PO-22 Can transfer their knowledge, skills, ideas and recommendations that they get related to their field. PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| LO-14 | Can knows the implementation basis of international advertising. |
PO-20 Can use at least on Europe Computer Using License level together with information technologies and communication Technologies that require his/her own field. PO-22 Can transfer their knowledge, skills, ideas and recommendations that they get related to their field. PO-37 Can know advertising design and implementation process. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The advertising by definition, advertising, the history at Turkey and World, advertising’s objectives, advertising, relationship with other disciplines, the economic and social effects of advertising, the advertising’s functions, the advertising’s classification (types), the benefits of advertising, the advertising process, advertising media, advertising media selection, the types of advertising media and ?ts properties. research and situation analysis at formation process of advertising campaign, the objectives of campaign. To determine the campaign’s strategy. To determining the methods of advertising budget and the campaign's budget, Can make the implementation and evaluation of advertising campaign, creative works and items (message, title, slogan, text) in advertising campaign. advertising and creativity, the basic creative strategies used in advertising campaigns. The advertising and creativity, the basic creative strategies used in advertising campaigns . Production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. The measure of advertising effectiveness, advertising pre-event measurement methods and measurement methods to the advertising after the event. The Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. the Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The advertising by definition, advertising, the history at Turkey and World, advertising’s objectives, advertising, relationship with other disciplines, the economic and social effects of advertising. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 2 | The advertising’s functions, the advertising’s classification (types), the benefits of advertising, the advertising process | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 3 | The advertising media, advertising media selection, the types of advertising media and ıts properties. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 4 | The concept of advertising campaign, the formation process of advertising campaign | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 5 | The research and situation analysis at formation process of advertising campaign, determing the objectives of campaign. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 6 | To determing the campaign’s strategy. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 7 | To determining the methods of advertising budget and the campaign's budget | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 8 | mid-term exam | |
| 9 | Can make the implementation and evaluation of advertising campaign, creative works and items (message, title, slogan, text) in advertising campaign. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 10 | The advertising and creativity, the basic creative strategies used in advertising campaigns | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 11 | The production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 12 | The production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 13 | The measure of advertising effectiveness, advertising pre-event measurement methods and measurement methods to the advertising after the event. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 14 | The Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 15 | The the implementation basis of international advertising | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Tayfur, G. (2010). Reklamcılık. Nobel Yayın Dağıtım. | |
| 2 | Book, A. C., Schick, D. C., & Şendil, D. (1998). Reklamcılıkta Metin ve Taslağın İlkeleri. Yayınevi Yayıncılık. | |
| 3 | Berger, J. (1986). Görme biçimleri, Metis yayınları. | |
| Required Course instruments and materials | ||
| Computer, overhead projector, pensil, paper. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 10 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | 6 | 12 | 30 |
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 4 | 14 | 56 |
| c) Performance Project | 4 | 2 | 8 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 6 | 1 | 6 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 6 | 1 | 6 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||