Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to be able to comprehend the new approaches emerged in marketing applications in the face of changing environmental conditions. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can comprehend the strategic decision-making processes of enterprises in dynamic environment |
PO-2 Analyze and design at the organizational level, understand the functions of business management that are planning, organizing, execution, coordination and control, describe and apply them, and be acknowledged with modern management perspectives. PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance |
Examination Presentation |
| LO-2 | Can be understand new approaches by associating them with technology |
PO-1 Have advanced knowledge about the basic concepts of business administration, the basic functions of the business management science, the historical development of it, its relationships with other disciplines, businesses and the environment, business objectives, feasibility studies, business functions, cooperation between firms and entrepreneurship, and apply them and make administrative decisions on these issues. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance |
Examination Presentation |
| LO-3 | Can learn how businesses adapt their strategies against changing conditions in the marketplace |
PO-1 Have advanced knowledge about the basic concepts of business administration, the basic functions of the business management science, the historical development of it, its relationships with other disciplines, businesses and the environment, business objectives, feasibility studies, business functions, cooperation between firms and entrepreneurship, and apply them and make administrative decisions on these issues. PO-3 Have information about the basic concepts of strategic management, strategic management process and strategic analysis and strategy selection, implementation and control strategies PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Marketing environment relation, changing environmental conditions and new structures and approaches emerged in marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Development of Marketing (Concepts, Scope) | Lecture and Discussion |
| 2 | Changing dynamics around marketing | Lecture and Discussion, |
| 3 | Micro and nish marketing) | Lecture and Discussion, report preparing |
| 4 | Database marketing direct marketing, marketing, relationalship marketing | Lecture and Discussion, report preparing |
| 5 | globalization culture conflicts: global marketing, cultural marketing | Lecture and Discussion,report preparing |
| 6 | postmodern marketing | Lecture and Discussion,report preparing |
| 7 | Symbolic consumption | Lecture and Discussion, report preparing |
| 8 | mid-term exam | |
| 9 | Value and Value and Marketing 3.0 | Lecture and Discussion, report preparing |
| 10 | Value and Marketing 4.0 | Lecture and Discussion |
| 11 | Environmental problems and Green Marketing (Sustainable Marketing) | Lecture and Discussion, report preparing |
| 12 | Internet marketing and social media | Lecture and Discussionreport preparing |
| 13 | Neuro-Marketing | Lecture and Discussion report preparing |
| 14 | Brand Management | Lecture and Discussion report preparing |
| 15 | Experiential Marketing and Hedonism | Lecture and Discussion, report preparing |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Varinli, İnci vd., (2010). Güncel Pazarlama Yaklaşımlarından Seçmeler, (Ed: İnci Varinli, Kahraman Çatı), Ankara: Detay Yayıncılık | |
| 2 | Kaya, İsmail, Pazarlama Bi Tanedir, Babıali Yay., İstanbul. | |
| Required Course instruments and materials | ||
| Projection, various journal and books | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 5 | 6 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 5 | 5 | 25 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 5 | 25 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 182 | ||