Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / SOS BH 547 - SOCIOLOGY (MASTER'S DEGREE)

Code: SOS BH 547 Course Title: SOCIOLOGY OF CONSUMPTION Theoretical+Practice: 3+0 ECTS: 7
Year/Semester of Study 5 / Fall Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department SOCIOLOGY (MASTER'S DEGREE)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NEVAL KARANFİL (nevalkaranfil@nevsehir.edu.tr)
Name of Lecturer(s) NEVAL KARANFİL,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The main objective of the course is to provide an overview of theoretical and conceptional understanding of social theories of consumption. Discussing and interpreting the social and cultural determinants of consumer behavior other objectives of the course.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain the main concepts of the sociology of consumption PO-1 1-Have an advanced level of knowledge about the recent and best practices in Sociology, deepen and expand their knowledge on the expert level, conduct and assess the analyses by employing statistical methods.
PO-2 2-Plan experiments and carry out original researches in the field by making use of the theoretical and practical knowledge at the expert level that they have obtained in their field.
PO-3 3-Make use of the knowledge they have in order to find a solution to problems by analyzing, comparing and questioning them and can carry out original research in the related field on their own.
Examination
LO-2 Can evaluate the social and cultural determinants of consumption behavior. PO-4 4-Have the qualification and capability to gain admission to doctoral programs, R&D units or occupations related to the field with the knowledge they have gathered in the field.
PO-5 5-Evaluate the knowledge and skills in a critical way in every activity regarding the field, thereby guiding their learning.
PO-6 6-Are able to communicate in at least one foreign language in verbal and written terms on B1 level in the European Language Portfolio.
Examination
LO-3 Can discuss consumption behavior in accordance with the theories of consumption. PO-8 8-Evaluate how the important personalities, events and phenomena that have made essential contributions to the development of Sociology that might have impact on their field of practice.
PO-9 9-Transfer in a systematical way the latest developments in Sociology and their field of study reinforcing with qualitative and quantitative data to the groups either concerned with the field or not by verbal, visual and written means.
PO-10 10-Monitor and supervise the social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and publishing the data related to the field of Sociology and teach those values.
Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Themes to be discussed include; cultural and social aspects of consumer behaviour, consumption preferences and the determinants of them such as advertisements, fashion, social meanings of the brands and popular culture.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Consumption: Definitions and conceptializations Lecture and question/ answer
2 Theories of cunsumption: Culture Industry Lecture and question/ answer
3 Theories of cunsumption: Theories on the Nature of Consumption Lecture and question/ answer
4 Theories of cunsumption: Modernist Approaches Lecture and question/ answer
5 Theories of cunsumption: Postmodernist Approaches I Lecture and question/ answer
6 Theories of cunsumption: Postmodernist Approaches II Lecture and question/ answer
7 Theories of cunsumption: Conspicuous Consumption Lecture and question/ answer
8 mid-term exam
9 Advertisements Lecture and question/ answer
10 Popular Culture and Consumption Lecture and question/ answer
11 Cultural Capital Lecture and question/ answer
12 Fashion and Consumption Trends Lecture and question/ answer
13 Consumption and Globalization Lecture and question/ answer
14 Types of Consumption I Lecture and question/ answer
15 Types of Consumption II Lecture and question/ answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Köse, Hüseyin. (2010). Medya ve Tüketim Sosyolojisi. Ankara: Ayraç Yayınları.
2 Zorlu, Abdülkadir. (2016). Üretim ve Tüketim Teorileri. Ankara: Altınordu Yayınları.
3 Veblen, Thornstein. (2005). Aylak Sınıfın Teorisi. (Çev. Z. Gültekin). İstanbul: Babil Kitabevi.
4 Featherstone, Mike. (2013). Postmodernizm ve Tüketim Kültürü. (Çev. M. Küçük). İstanbul: Ayrıntı Yayınları.
5 Baudrillard, Jean. (2017). Tüketim Toplumu. (Çev. F. Keskin). İstanbul: Ayrıntı Yayınları.
6 Ritzer, George. (2016). Toplumun McDonaldlaştırılması. (Çev. Ş. S. Kaya). İstanbul: Ayrıntı Yayınları.
7 -------------------. (2016). Büyüsü Bozulmuş Dünyayı Büyülemek. (Çev. Ş. S. Kaya). İstanbul: Ayrıntı Yayınları.
8 Kıray, Mübeccel, B. (2005). Tüketim Normları Üzerine Karşılaştırmalı Bir Araştırma. İstanbul: Bağlam Yayıncılık.
Required Course instruments and materials
Source books and articles

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 4 14 56
       b) Search in internet/Library 3 14 42
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 7 21
mid-term exam 0
Own study for final exam 3 14 42
final exam 0
0
0
Total work load; 203