Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | HEALTH TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ECEM TEZGEL ÇOBAN (etezgelcoban@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this training is to ensure that Participants And Medical Tourism Topics in Planning, Marketing and Sales Raising Your Achievement in the Tops, One of Your Future Jobs Prepare for Health Tourism Expertise. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | analysis of supply and demand data related to health tourism and acquire managerial skills related to market |
PO-5 Acquires academic ability at high level. PO-22 Gains knowledge about the basic concepts in the field of tourism. |
Examination |
| LO-2 | To be able to have theoretical and practical up-to-date knowledge in the field of health tourism |
PO-3 Establish standards on the operation of health tourism and carry the steeple in this regard continuously higher. PO-4 It ensures that patients are directed to appropriate units for their illness. PO-5 Acquires academic ability at high level. PO-10 Health Tourism Business Technicians can keep up with global changes in the world. PO-11 It uses the information it has gained in an effective way in the protection, development and maintenance of tourism. PO-18 Health tourism business technicians help to get optimal treatment by providing appropriate guidance and information related to illness health tourism related to injury, disease or dysfunction due to physical function and health status, disorder, apology and changes. PO-19 Models by signing / managing the signing of national or international protocols. PO-20 Become the greatest supporters and developers of health tourism, which is one of the popular types of tourism today. PO-22 Gains knowledge about the basic concepts in the field of tourism. PO-23 They use information technologies at the level required by the tourism field. |
Examination Oral Examination Presentation Performance Project |
| LO-3 | Can establish the relationship between health tourism types and marketing. |
PO-5 Acquires academic ability at high level. PO-7 Think flexible and innovate. PO-22 Gains knowledge about the basic concepts in the field of tourism. |
Examination Oral Examination Performance Project Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Key Features of Health Systems and Medical Tourism in Turkey and in the world Health Tourism and Medical Tourism Applications and Comparisons, Health and Medical Tourism Planning, Marketing and Sales, Advertising in Health and Medical Tourism, Future Trends, Internet and Social Media Over Health and Medical Tourism Markets Model work with | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Right Partnerships in Health and Medical Tourism; Health Institutions, Mediators and Patients | Narration and Discussion Method |
| 2 | Market Research in Health and Medical Tourism and Target Audience Selection | Narration and Discussion Method |
| 3 | How Can Health and Medical Tourism Marketing Be Successful in Which Country Market? | Narration and Discussion Method |
| 4 | Sales and Sales Resources in Health and Medical Tourism | Narration and Discussion Method |
| 5 | Internet Marketing in Health and Medical Tourism | Narration and Discussion Method |
| 6 | Country and City Promotion in Health Tourism | Narration and Discussion Method |
| 7 | Medical Travel Planning, Planning of Travel in Health and Medical Tourism | Narration and Discussion Method |
| 8 | mid-term exam | |
| 9 | Providing Travel Conditions, Booking Tickets, Going Out of Hotel Reservations | Narration and Discussion Method |
| 10 | Choice of Health Institutions and Preference during Proceedings | Narration and Discussion Method |
| 11 | Investigation of Facilities (Treatment Centers) | Narration and Discussion Method |
| 12 | National and International Assistance and Insurance Services | Narration and Discussion Method |
| 13 | Future Trends in Health and Medical Tourism | Narration and Discussion Method |
| 14 | Model Study in Health and Medical Tourism | Narration and Discussion Method |
| 15 | general evaluation | Narration and Discussion Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kozak, N. (2008). Turizm Pazarlaması. Ankara: Detay Yayıncılık: | |
| Required Course instruments and materials | ||
| book, internet, presentation and lecture notes | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 14 | 3 | 42 |
| Outside Class | |||
| a) Reading | 5 | 3 | 15 |
| b) Search in internet/Library | 4 | 3 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||