Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | INTERNATIONAL TRADE (MA-WITHOUT THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SERAP ÇOBAN (seraps@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to introduce the concepts of export marketing, marketing mix and the methods of payment and delivery in foreign trade and to give basic information about the activities of the enterprises in the international field. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can explain criteria for determining the market. |
PO-2 have basic information about treatment rules between individuals, markets and countries. PO-8 be able to develop potential strategies for potential foreign trade opportunities by exploring potential market alternatives. PO-18 have theoretical and empirical information to analyze how to authorities, consumers and firms effect each other’s and how to make decision. |
Examination |
| LO-2 | can explain the basic concepts of international marketing. |
PO-2 have basic information about treatment rules between individuals, markets and countries. PO-6 develop his/her knowledge in fields of international economics, finance, marketing and law related to foreign trade. PO-18 have theoretical and empirical information to analyze how to authorities, consumers and firms effect each other’s and how to make decision. |
Examination |
| LO-3 | can explain pricing strategies and payment methods. |
PO-6 develop his/her knowledge in fields of international economics, finance, marketing and law related to foreign trade. PO-12 know about alternative types of payment in international trade. PO-15 understand the international movements of money, capital and goods related to the functioning of financial markets. PO-18 have theoretical and empirical information to analyze how to authorities, consumers and firms effect each other’s and how to make decision. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts related to international marketing, environmental factors affecting international marketing: cultural, economic, legal and technological environment, international market entry strategies, market segmentation and market selection, product strategy in international marketing, international distribution channels, pricing strategies and payment methods. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic concepts related to international marketing | lecture method |
| 2 | Basic concepts related to international marketing | lecture method |
| 3 | environmental factors affecting international marketing: cultural, economic, legal and technological environment | lecture method |
| 4 | environmental factors affecting international marketing: cultural, economic, legal and technological environment | lecture method |
| 5 | environmental factors affecting international marketing: cultural, economic, legal and technological environment | lecture method |
| 6 | pazar bölümleme ve pazar seçimi | lecture method |
| 7 | pazar bölümleme ve pazar seçimi | lecture method |
| 8 | mid-term exam | |
| 9 | product strategy in international marketing | lecture method |
| 10 | product strategy in international marketing | lecture method |
| 11 | international distribution channels | lecture method |
| 12 | international distribution channels | lecture method |
| 13 | international distribution channels | lecture method |
| 14 | pricing strategies and payment methods | lecture method |
| 15 | pricing strategies and payment methods | lecture method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | 1-Prof. Dr. Mehmet Karafakioğlu (2010) "Uluslararası Pazarlama Yönetimi" İstanbul: Beta | |
| 2 | 2-Gerald Albaum, Jesper Strandskov and Edvin Duerr (2008)"International Marketing and Export Management" England: Prentice Hall | |
| Required Course instruments and materials | ||
| text books | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 6 | 12 | 72 |
| b) Search in internet/Library | 4 | 10 | 40 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 191 | ||